Slashdot Mirror
Company Takes Stand Against Booth Babes
Swank1 writes "At this year's E3 (May 17-20) Agetec will launch its Anti Booth Babe campaign. Believing that booth babes take attention away from the games, Agetec wants to change the focus back to where it should be. They plan on doing this not by refusing to have booth babes, but instead by hiring ten unattractive women to work their booth. Agetec, a producer of video games and hardware for console systems, has launched AntiBoothBabes.com to get their idea going. Right now the site is just a splash page and a sign-up form for a free T-shirt, but the real fun will come at the Expo. In Los Angeles, during the convention, Agetec's anti-babes will be handing out 'Granny Panties' with Agetec's logo on it. An article discribes the initiative at XYZ Computing."
I notice how it's still women that they are hiring. If they really wanted to make a statement, they'd have a mixture of men and women.
But I suspect this is just a "look at us, we're controversial!" publicity stunt. And hey, they got a Slashdot story, so it's working.
Employing booth babes is a classic marketing strategy used to draw attention to your booth.
This news isn't about sticking up for women or not treating them as objects, it's just a twist on the strategy. They're in fact still treating women as objects to further their own advancement. How is this any better?
Their claim of "putting the focus back on the games" is bullshit. If that were the case, they would have just not hired "ugly women" (their quote, not mine) and not made mention of their anti-booth-babes stance.
All this is is a press stunt to get some extra attention apart from all the other vendors using booth babes.
-David