Radio Listening Declining w/ Digital On Its Way Up
Redlands CRC writes "According to C|Net and The NPD Group, the number of listeners to radio media has declined by 4% against the previous year, and the number of people listening to music on their computer has risen 22%. The study has also shown that online radio station listeners have increased to 53.5 million this March, up from 45.3 million a year ago. Music streaming also saw an greater uptake in listeners this year, with an increase of 37% compared to the previous year."
Oh, wait ...
here's an easier way to say all of that, in one word: clearchannel.
I stopped listening to radio when I got my 8-track tape player installed in my brand new 1969 Chevy Impala.
"Whenever the cause of the people is entrusted to professors, it is lost." ~ V.I. Lenin
A couple months ago, I got a call at work..
"This is XXX radio 101 FM, and we're going to reward you if you listen to our station. If youre listening to our station right now you can win $1001 dollars!!!"
I told them that it wasnt nearly enough money, and if they would please call back when their station wasnt a clearchannel whore, I might think about it.
FM is so bad these days that you cant PAY me to listen to it. That should be a sign to them.