Radio Listening Declining w/ Digital On Its Way Up
Redlands CRC writes "According to C|Net and The NPD Group, the number of listeners to radio media has declined by 4% against the previous year, and the number of people listening to music on their computer has risen 22%. The study has also shown that online radio station listeners have increased to 53.5 million this March, up from 45.3 million a year ago. Music streaming also saw an greater uptake in listeners this year, with an increase of 37% compared to the previous year."
I don't understand why RIAA wants streaming stations to pay them for what amounts to advertising for their members. Do radio stations pay to play music? I'm thinking not.
What I'd like to see is an itunes enhancement that either apple or other stations streams music and while a song is playing, there's a "buy" button so I can just download it if I like it. That would drive my purchases up through the roof. I get to hear if I like a song (more than 30 seconds worth) and the impulse factor is right there. (I've sent that suggestion in already). The streaming stations could get revenue that way too. A referal fee for following a link from a station to buy should help offset the stupid ASCAP/BMI fees to online stations.
The few times I listen to traditional radio, it annoys the piss out of me to hear something good and then not have the artist or song announced after it and have no clue how to find out to buy it. Screw em, let them all play conservative talk radio hosts 24 hours a day.