The Star Wars Money Machine

Darth Cola writes " The Star Wars franchise has made George Lucas plenty rich. But his fortune is only a peice of a much bigger financial pie, one which Forbes.com estimates at just shy of $20 billion. They have a rundown of the Star Wars financial empire, and a market by market breakdown of where the money comes from." From the article: "It all started with a story treatment, handwritten in pencil on a few sheets of lined yellow legal paper. That's all that existed of the multibillion-dollar financial empire, now known as the Star Wars universe, when filmmaker George Lucas sat down in 1974 to write what, within three years, would be the biggest meteor to hit Hollywood since there's been a Hollywood."

Comments

Re:George Lucas

[ccmay]

Of course he took advantage of starwars' success, but who wouldn't have? That doesn't make him sleazy and unscrupulous.

No, but it's pretty comical nonetheless, to see him get holy and self-righteous about all that icky profit, then turn around and sell us Ewok dish towels and C3PO toilet brushes.

Typical empty-headed Hollywood liberal, running down free-market capitalism between bites of caviar and lobster. Fuck them.

-ccm