XBox 360 Redefining the Console?

Game Girl Advance has up an editorial arguing that, in effect, Microsoft has already won the next round in the console wars by shifting the battlefield. Looking at Gamasutra's rundown on the 360's multimedia and Live components, its easy to see why jane says that the 360 isn't really a console anymore. From the article: "Xbox 360 does not compete with Sony or Nintendo. It is not a gaming console. It is a powerful device to deliver content online and over WiFi. Microsoft's real competition is Apple, Yahoo, and Google. Apple's movie-download service. Yahoo's retail channels. Google's - well, everything. Heck, throw Comcast and TiVo in there for good measure. The games are merely a means to an end - an 'instant-on revenue to support an exponential expansion into the living room,' as Eric put it over an IM chat we had."