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Wal-Mart Turns Over DVD Rentals to Netflix

prostoalex writes "US retail giant Wal-Mart is turning its DVD rental business to Netflix. No word on how much money the deal is worth but Netflix will feature promotional Wal-Mart links for the 100K customers it gets from the retail chain."

24 of 384 comments (clear)

  1. Mmmm, sweet irony... by NeuroManson · · Score: 3, Interesting

    Usually it's the other way around with Wal-Mart.

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  2. A Win For The Little Guys by blueZhift · · Score: 4, Interesting

    Hooray for a rare win for the little guys! I've been a Netflix customer since the beginning so I'm happy to see a deal that promises to keep Netflix around a little longer. That just leaves Amazon and Blockbuster. Personally, I'd like to see Amazon do a similar deal with Netflix rather than try to crush them. Why? Because Netflix has become a good brand in the DVD mail rental space, so Amazon may have more to gain teaming up with them than fighting.

  3. The stuff billionaires are made of by RealProgrammer · · Score: 5, Interesting

    Wow, hooray for Netflix, I guess.

    Netflix should figure out a way to use Wal-Mart as a local cache. For the hottest releases, you don't have to wait for the thing to be delivered (or even downloaded and burned >-). You hand the Wal-Mart electronics guru your Netflix card, and they put your name in the computer.

    There's got to be a way to make that work more cheaply than mailing each one.

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  4. It will all be over soon by Anonymous Coward · · Score: 1, Interesting

    Once Video on Demand takes off people wont need netflix or blockbuster.

  5. Comment removed by account_deleted · · Score: 2, Interesting

    Comment removed based on user account deletion

  6. Re:Blockbuster campaign by Lovesquid · · Score: 4, Interesting

    I managed a Blockbuster for 2 years. Worst job I ever had. Seemed like every single day there was either a lawsuit pending from someone who got screwed over, or a mistake on late fees that I had to accept being screamed at about (like it was my own personal fault), or $500 in shoplifting loss (it happens when you have enough hours to staff only 1 employee most of the time). Nothing is more mind-numbing that repeatedly opening then closing like 2000 video/DVD cases per day to verify their contents.

    I mean all retail jobs blow monkey dick, but this one blew Kong. I've never set foot in any Blockbuster store since I left.

  7. Re:As a Netflix customer, I have to say... by tono · · Score: 2, Interesting

    Especially considering Wal-Mart doesn't sell most of the DVD's that Netflix rents. This could pose a serious problem for the big W. As someone who works at a Wal-Mart I can attest to the problems they're having with the website and stores not carrying the same thing. This will only exacerbate the problem.

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    cheese logs keep my wang warm at night.
  8. Re:Canceled by RobertB-DC · · Score: 2, Interesting

    This is as good a time as any to cancel my subscription. I really wasn't getting my money's worth anyway. Before it was choice between convenience and how much their sight design sucked but wal-mart is just evil.

    I know I'm replying to flamebait, but don't you get it? YOU WON! WE WON! Wal-Mart didn't buy out the little guy. Instead, Wal-Mart decided they couldn't beat Netflix, and decided to cut their losses and make a deal while they could still pretend they didn't get their hind end handed to them.

    Potential downsides abound -- Wal-Mart is notorious for its bullying of its suppliers. But Netflix has shown the determination to survive, so I think they'll make it. But I'll be keeping an eye on Hacking Netflix to see what happens next.

    --
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  9. Re:oh no! by Stop+Error · · Score: 2, Interesting

    What are you talking about? There are R rated movies on Netflix.

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  10. Walmartization by 3D+Monkey · · Score: 2, Interesting

    Wal-Mart had no chance in succeding in this market to begin with. The reason they are so huge in retail and goods trade is because they buy in such huge volume that they can virtualy control the companies who supply their stores.

    Vlasic Pickles was an unfortunate tragedy of the Wal-Mart Empire.
    http://www.fastcompany.com/magazine/77/walmart.htm l

    It's good to see them lose some ground either way.

  11. Re:Wal-mart censorship by MaineCoon · · Score: 3, Interesting

    Wal-Mart sells DVDs that have had their content edited (dubbed words, cut scenes), and only mention it in small type that you have to know to look for. Otherwise the packages look almost identical to the full length versions.

    It's the same kind of editing that TV stations do to show a PG-13 or R rated movie during the day.

    The fact that it isn't CLEARLY labelled as such, masquerading as the real thing, IS censorship.

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  12. Re:Wal-mart censorship by damiangerous · · Score: 3, Interesting

    Well, it's not quite censorship, but it's not quite as innocent as you describe either. Wal-Mart only sells "radio friendly" CDs (I don't know about DVDs). A CD you buy at Wal-Mart may not be the same CD you buy at a local CD shop, despite identical packaging. Wal-Mart has the buying power to get labels to press special edited versions of their CDs for sale just in Wal-Mart. This isn't necessarily a problem in and of itelf. The problem is that Wal-Mart doesn't tell anyone about this.

  13. Re:Wal-mart censorship by Gadgetfreak · · Score: 4, Interesting

    Correct, it's not actually censorship in the true sense of the word. A better description would be that Wal-Mart's business decisions are a "very powerful influence."

    My girlfriend works for a label manufacturer that prints labels for a well known motor oil company. They've had to re-design labels entirely, because the bottle that the company uses had changed shape. The exclusive reason is because Wal-Mart did not like the way the bottle handle was positioned when they were put on the shelf. So a multi-million dollar repackaging was set in order.

    Any manufacturer of consumer products, or even services as this case seems to be, stands to lose a TON of revenue if Wal-Mart decides that they don't want to play ball with you anymore.

    There's no doubt that Netflix would be persuaded to do just about anything that Wal-Mart requests of them.

    --
    "No fair, you changed the outcome by measuring it!" - Professor Hubert J. Farnsworth
  14. WalMart Ads on Netflix = Optional! by MaineCoon · · Score: 2, Interesting

    There is a little close box on the ads, top right corner. Click it. No more ads!

    So far the ads haven't returned, even after closing the browser window and opening a new window.

    I logged out, and logged back in, still no ads.

    So those of us who are morally opposed to WalMart's business practices don't have to deal with their banner ads. One click makes it go away.

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  15. Re:Wal-mart censorship by Anonymous Coward · · Score: 2, Interesting

    I have never gotten a censored DVD from Walmart or even seen one. They sensored cds, but i have never seen it done to a movie.

  16. 100K-1 by jmichaelg · · Score: 4, Interesting
    I got an email from Walmart this morning telling me about the change over. The email had a link that took me to a page on Walmart's site explaining they were shutting down. On the page was a button that said "Click here to get your account transfered to Netflix" along with some text that explained my rental queue and terms of service would be transferred intact by clicking on the button.

    Didn't work that way. Got transferred to Netflix's new account page with the wrong service option selected and everything else blank. Had the software worked properly, I would now be a Netflix customer but it didn't so I checked out Blockbuster's offer. So if anyone at Netflix is reading this, especially if you're the developer, your bug cost you a customer. Blockbuster looks to have a better deal than Netflix - something I probably wouldn't have noticed had your code worked properly.

    It's a shame Walmart quit. When they entered the market, Netflix raised their monthly service fee, realized that wasn't the brightest thing to way to compete with the world's largest retailer and subsequently lowered their fees to match Walmart's. Both companies then proceeded to add a whole lot more titles to their mix - or at least claim they did. The overall effect of Walmart's entry into this field was to increase competition and improve the offerings. I frequently saw a 2 day turnaround from mailing a DVD to receiving its replacement. With Walmart's exit, I wouldn't be surprised to see a concurrent dimunition of service from the remaining players.

  17. Re:Wal-mart censorship by kalel666 · · Score: 2, Interesting

    Being a Wal Mart DVD customer (by mail), I can say that they don't. I was able to get a few DVD's I was sure they wouldn't carry, like South Park and Team America. I just got the email today about the "merger" with netflix, and I'm not sure whether to go for it. I've read some crappy things about Netflix service.

    --
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  18. WHAT?!? by __aaitqo8496 · · Score: 3, Interesting

    Wait... are you telling me that Wal-mart entered a market and wasn't able to successfully drive everyone else out by lowering prices below cost then gouge once there were no competitors left?

    Someone tell Bill Quinn, author of How Wal-Mart is Destroying America and The World and What You Can Do About It

  19. Re:Wal-mart censorship by Jherek+Carnelian · · Score: 4, Interesting

    Then I started watching them... and noticed DUBBING over some swear words... WHAT THE HELL? Scenes were missing... the same ones that USA or TNT would cut out (In the Lawnmower man, the only GOOD parts were removed). Needless to say, I was SO furious, I too refuse to shop at the place

    I don't believe you. Producing an edited version and an unedited version of a DVD is an expensive proposition and not something a studio is going to do for DVDs that sell for ~$5. It would almost certainly be a money loser even at the volumes wally-world buys at.

    I purchased lawnmower man from the same wal-mart dump bins. So, please post the timecode for an example of this editing and I will go and try to confirm it on my copy tonight.

  20. Blockbuster pulls this shit too by Anonymous Coward · · Score: 1, Interesting

    Blockbuster pulls this shit too. They edit many of their rentals for content. I wouldn't have a problem with this if they had the editted and uneditted versions side by side and clear labeling as to which was which. However, they just cut out the parts which offend Wayne Huzenga's bible thumping brain without any sort of disclaimer.

    1. Re:Blockbuster pulls this shit too by Milican · · Score: 2, Interesting

      No kidding. I rented "Y Tu Mama Tambien" from Blockbuster and a "steamy" scene was edited that totally blew the plot out of the water. From then on I was like, "what the hell happened". Luckily, my girlfriend at the time had seen it previously and could tell me what had happened.

      Without her telling me what happened I would have just thought he movie was inconsistent. Maybe there is some info about the content chops in the DVD that I missed?

      JOhn

  21. Re:Wal-mart censorship by JaxGator75 · · Score: 2, Interesting
    When I still lived in N. FL, they could only rent "softcore" and "simulated" pr0n movies. I didn't know this until I worked up enough balls to rent a pr0n movie one day (WAY back when my 2400 Hayes wasn't bringing the b00bs fast enough to launch a good one).

    Apparently, they would take a normal pr0n movie and only show the scenes where you couldn't actually see penetration. Showing genitals was not a problem, but ANY kind of penetration was edited out. Then, right as the dude would get all excited and groany, fade to black and que the next scene. Very weird, and not at ALL gratifying.

    I think there are also movies made specifically to be "Simulated", but I couldn't see that business model working too well in the Information Age. . .

    --
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  22. Please by Rei · · Score: 2, Interesting

    Because most of their directors are Republican radicals? The Waltons give millions to Republican causes, and are gun-loving Chistian conservatives (as are the people that they put atop the company, such as Soderquist, who Sam personally sought out). Wal-Mart itself was the #2 corporate campaign contributorin 2004 according to the Center for Responsive Politics, and gave the vast majority of its money to Republicans. Essentially everything about the company is "conservative" - gun-loving mysogynistic anti-union pro-censorship jingoistic anti-competitive sweatshop-loving et al.

    If you think I'm being reactionary and exaggerating the case, please take the time to read The Wal-Mart Way by Soderquist himself, who credits the "the core values based on Judeo-Christian principles and maintained by leaders" for its success.

    --
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  23. Airline versions by myth_of_sisyphus · · Score: 3, Interesting
    For the movie "Rainman" the airlines cut the scene out where Dustin Hoffman freaks out in the airport and cites airline crash statistics. The director objected saying it provides the whole reasoning behind the road trip.

    My friend saw the movie "The Sweet Hereafter" on an airplane and they cut out the whole father/daughter incest storyline, understandable but kind of ruins a couple plot-points.

    Who knows what other cuts are made on other films.