iTunes 4.9 To Support Podcasting

WaRrK writes "O'Reilly Radar are reporting that in a demo at D: All Things Digital Conference, Steve Jobs showed off iTunes 4.9, which has support for iPodder like functionality. Although, he was "slightly" dismissive of the phenomena, describing it as "Wayne's World for radio". Also, whilst currently only supporting free content, they are not ruling out paid for podcasting in the future. iTunes 4.9 should be available within 60 days." Yeah, Steve's kinda right on this - podcasting is neat & all, but the breathy overstatement of how it will change our lives is a wee bit overdone.

Comments

Re:well..

[tbone1]

so what's left for itunes 5?

Video store. They've already got all the front-end functionality built into iTunes 4, so ...

podcasting as timeshifting

[ObjetDart]

While I agree it's not going to fundamentally change our lives, podcasting *has* fundamentally changed the way I listen to radio. By which I mean, it allows me to timeshift internet radio (there's basically no good FM radio where I live.)

I get most of my new music by listening to KCRW (http://www.kcrw.org/online/). Since they are on the west coast and I'm on the east coast, a lot of their music shows are at inconvenient times for me. So, I wrote a little program that downloads the shows I like (they broadcast in MP3 format), and then I can copy them to my mp3 player and listen to the show whenever and wherever I like. This has allowed me to go from listening to KCRW only occasionally to catching every single one of my favorite programs.

Wayne's World, Perhaps, But..

[Mean_Nishka]

The easier it gets to download podcasting content, the more likely people will actually listen to it. Including this functionality in iTunes will expand the audience and make it easier for average Joe computer user to sample of the content.

It's only a matter of time before paid providers will see the value of this. Vidcasts (not podcasts) might be the killer app, but the media distribution has to begin somewhere :).

Re:well..

[StrawberryFrog]

Nice theory, but if that's true, why does the iPod support MP3

Apple did not create the digital audio player market, they entered it. A new digital audio player that doesn't play the massive existing base of MP3s would be deader than a three-week old kipper. I would have thought that was blindingly self-evident.

adding another format that no one uses is hardly going to hurt them

MP3s are the bait, iTunes is the hook. A migration from MP3 to ogg just doesn't fit into that business plan. In fact, it may work against it. Before iTunes, AAC was a format that hardly anyone used. Apple would love people to migrate from old, smelly, boring MP3s to new, shining DRM's AACs.

I'd buy an iPod instantly if it could play oggs, but I'm under no illusions that this will happen anytime soon.

Re:Reality Check

[kitzilla]

The problem with podcasting is music licensing: if you put music on a recording and distribute it, you're liable for ASCAP, BMI, and SESAC royalties. And this is reasonable. The composers wrote the songs, joined the association, and deserve to be paid for their work.

Who has the infrastructure to account and pay for this sort of stuff? Professional broadcasters, mostly.

This assumes the music was written by an association composer. Perhaps you have some unsigned band that has granted you permission to use their material. You're clean.

Beyond music, there's spoken word. Performances have value, but many of the podcasts I've heard were more akin to written blogs than produced audio programming.

What Apple could do here, if they're so inclined, is to swing a podcast deal with their labels. Music purchased from the iTunes store would be licensed for personal use as it is now and non-commercial podcasting. If iTunes could be retooled to record voice-overs -- and it sounds if that may be coming -- you could build a podcast within iTunes and distribute it via Apple's music store. The podcasts would be playable through iTunes.

Apple's motivation in this is twofold: it would encourage podcasters to use Apple's platform and purchase their library through the Apple Store, and the podcast songs would be clickable. Listeners could buy whatever they like as they hear it.

It's a proprietary solution, but would finesse the licensing issue and make music podcasting more accessable.