PalmOne to become Palm Again; PalmSource & Linux
gandell writes "CNET is reporting that after only two years, PalmOne is spending $30 million dollars to become "Palm" again. From the article:
"PalmOne, which makes handhelds bearing the same name, plans to change its name to Palm later this year, the company said Tuesday.
At that time, its product line, which currently includes the LifeDrive, Treo, Tungsten and Zire devices, will be branded under the Palm name..."
Some will remember that Palm split into two companies, Pa1mOne and Palmsource (which made the Palm OS). According to the article, "...At the time the two companies created a third company, called Palm Trademark Holding, of which PalmSource held a 55 percent stake. That stake will now be transferred to PalmOne for $30 million, the companies said.'" As well, at a recent show Dave Nagel gave notice that Linux is PalmSource's platform for the future.
So Palm is now the company formerly known as the company formerly known as... Palm?
Hey, it is of significant interest that they will also rebrand their entire product range. We care very much about their product range. Really. We do.
And while we're on the topic of free advertising, if you quote the promotion code "slashdot" on my new website www.getpalmnow.com you will get a palmone t-shirt for free.
Way back when I worked at Novell, they spent millions trying to change their image as they struggled in the market playce. At first they had a really cool shark's tooth trademark. Then the decided to change it to a bunch of balls connected by lines in the shape of an N (it was extremely ugly). Then they changed it to Novell(R). Our motto back then was "No teeth, no balls, just plain Novell."