Motivations for Corporate Blogging

ringfinger writes "Ross Mayfield just posted an interesting blog essay entitled Fear, Greed and Social Software that examines the motivations (Fear and Greed) for corporate blogging. How many slashdotters blog for their companies? Do their companies fear that they might say something embarrasing? Or are they filled with greed for the additional exposure it generates?"

Comments

corporate 'greed'

[mark_jabroni]

Corporate officers try to make profits for their companies because that's what corporate officers are supposed to do. Shareholders (usually including employees) have invested large sums of money into the company, in return for which they expect profits.

Interestingly, a brit pop star recently said that the real evil is 'shareholders'. That would be great, except that in non-socialist countries there's no good way to retire without being a shareholder at some point or another.