A Coffeeshop's Weekends Without Wi-Fi

Glenn Fleishman writes "Victrola Cafe and Art in Seattle is a popular coffeeshop that offers free Wi-Fi--except on the weekends. In an experiment, the cafe started shutting down its Wi-Fi network on Saturdays and Sundays after watching their culture erode: the shop became full (and was turning away customers) with six-to-eight hour Wi-Fi squatters, many of whom didn't even purchase anything. Their second Sunday without Wi-Fi was one of their best revenue days in some time. I don't propose a Wi-Fi (or free Wi-Fi) backlash, but it's interesting how with some time under their belt, the clash of inward facing technology and outward facing culture hit these particular entrepreneurs' limit."

Comments

Now we know what Step 2 is...

[jhsiao]

1. Give away WiFi

2. ???? -> Take away WiFi

3. Profit!