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There Is No Point To E3
Modesitt writes "Corpnews offers some thoughts on how E3 has changed for the worse. Several factors are mentioned, but the increased number of people sporting 'Exhibits Only' badges courtesy of Best Buy, CompUSA, and EB Games is focused on as a cause of the descent of E3." From the article: "The only legitimate purpose to E3 is as a media event, for companies to show off their products to the public via the media (after all, such a tiny sliver of the gaming public could go to E3, even if it was open to the public, that the press must inevitably mediate this process), and it is failing terribly at that. Companies are no longer courting the press, or even attempting to develop new contacts among them; now, it is an established siege war between giant website network and shitty magazines, and arrogant companies who divulge the merest crumbs and act as if this were a thunderous pronouncement from Yahweh."
Really, who are they kidding? I just took a look at their website, and it's a plain blog. They don't even have an archive of reviews!
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The point of the article I think is that E3 used to be a 'trade' show, and now its a 'hype' show, and thus useless as a tradeshow.
Exactly. It was originally an industry gathering, a true "convention", like there are in a lot of other industries. The media started covering it because, well, games are popular and a lot of games were being shown there. And that has ended up transforming what E3 fundamentally is.
I wouldn't say E3 serves no purpose. But I do think that it's ultimately irrelevant. Nobody buys a game machine because of what goes on at E3. They buy it because of what happens after E3. I could list you so many years and so many companies that supposedly "won" or "lost" E3, or that had particularly good or bad showings, and then went on to do the exact opposite of what everybody predicted they would do in the real-world marketplace (Sega and Microsoft being at the top of the list with their respective late Dreamcast and early Xbox showings).
There is too much importance placed on E3 by the media. It is ultimately a sideshow. It's interesting, and if you read between the lines you can glean some useful info, but it is basically just a bunch of PR reps trying to put their best face on. Ultimately, the companies that show well at E3 are just the companies with the best PR departments or PR agencies. But that says absolutely nothing about either the actual quality of the games or their ultimate marketability and popularity.
(God, did I just use the word "marketability"?! I've officially crossed to the dark side.)