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Nintendo Won't Pull A Sega

AztecL0B0 writes "Nintendo Insider takes a look at the reasons why Nintendo is not leaving the console race anytime soon. From the article: 'To have a successful system, you must not only sell a lot of the system, but make money off it, too. You can sell all the systems you want, but if you don't turn a profit, you'll go down the drain as a company.' This is the second part of a three part series. The first article discusses the background to this round of console fighting."

4 of 133 comments (clear)

  1. Re:Nintendo's greatest enemy... by UWC · · Score: 2, Insightful
    Compare the PSP to the DS and you get an excellent idea of which company is driving new technology.

    You also get an excellent idea of which device sells for $100 more than the other and still sells at a substantial loss.

    Also, you seem to count processing power and innovation as the same thing. While I'm not sure which device will provide more fun in the long run (I have one of each), the DS is by far the more ambitious and innovative in its design.

    Nintendo's claim for several years is that innovation is not technology alone.

    And if you want a company that was "driving new technology" look at the Game Gear, 32X, Sega CD, Saturn, and Dreamcast. And hey, I'll throw in the Virtual Boy, too, so you can yell at Nintendo some more.

    You are either a masterful troll or have odd ideas of "innovation."

  2. Re:Lies, Damn Lies, and ... by cowscows · · Score: 3, Insightful

    Yeah, you're missing the whole damn point of the article.

    Nintendo does not live or die on the marketshare of the gamecube compared to the PS2 and Xbox. Just like the sales of Revolution consoles compared to the PS3 and Xbox360 won't entirely determine their future.

    Did Nintendo lose market share over the current generation of consoles. Yes. Is that threatening their viability as a video game company? Not as much as you'd think.

    A couple points that you should have gotten out of the article. First, even without the Gameboy and DS stuff, just the Gamecube, Nintendo would've been profitable. That's the number one thing you have to do to stay in business.

    Second, selling a zillion of something isn't necessarily a good thing if you lose money on each one. The Xbox is sort of a special case here, because MS is taking a longer term view of things, and has a ginormous pile of money the subsidize their video game losses.

    Third, Nintendo can't afford to operate that way, and so they don't. They're not playing the marketshare at all costs game. They realize that, while bragging about how you sold more consoles than the other guy is fun to say, it doesn't necessarily do squat to your bank account. Giving Nintendo a hard time for not playing that game is to miss the point of their business plan, similar to how you missed the point of this article.

    --

    One time I threw a brick at a duck.

  3. Re:Not bad, but a bit stale by cowscows · · Score: 2, Insightful

    Calling their handhelds their equivalent to XP(Windows) for Microsoft is kind of accurate, but it's not entirely accurate in this case. The thing is, that even without their portable line, and just the Gamecube, Nintendo would probably be surviving. They've made money off of the gamecube, even if it is third place in terms of sales. The GBA isn't really subsidizing the gamecube, it's just something else that Nintendo does, which happens to make them lots of money.

    Microsoft lost over $500 million dollars selling Xboxes. There aren't many companies in the world that could afford to do business like that. It's really quite amazing. They are, of course, taking a longer view of things, hoping to build a marketshare that will eventually lead to profit down the line. I think that's a very questionable strategy, it reminds me a lot of the dot com era.

    I think the way that Sony was so quickly able to dominate Nintendo with the original Playstation is a good indication of how fickle gamers can be. Marketshare from one generation of consoles does not guarantee success in the next. Sony didn't kick ass with the PS2 because of more raw power. Its games don't look that much better than the N64. It won because of things it did differently (innovation). Integrated DVD player, optical media, backwards compaitibility, etc.

    When you cut through all the marketing and whatnot, the Xbox360 and the PS3 are basically the same, consoles with a whole bunch more power than the current generation. The games are what's going to differentiate them, and it sounds like games for both systems are going to be kind of complicated and expensive to develop for. Nintendo's still being pretty vague with
    their plans for the revolution, so I'm not going to comment on it too much.

    --

    One time I threw a brick at a duck.

  4. Bullshit interpretation by NanoGator · · Score: 4, Insightful

    Nintendo makes a billion dollars of profit compared to Sony's 400 million, and that's a 'bullshit statistic'?

    "... but with the threat of the entrance of Sony into handheld, and perhaps cel-phone type gaming platforms, Nintendo is in serious trouble."

    You mean like Nintendo was in trouble SNK, Nec, Tiger, Sega (twice), and a bunch of no-name companies entered the market?

    This has been pointed out before, but I figure it's worth reminding you again: You're coming from an ignorant point of view.

    a.) Nintendo doesn't make money from selling consoles. (Just like Sony and Microsoft don't.) They make it from games, just like Sony and Microsoft do. The big difference is that Nintendo is a FIRST PARTY game developer. In other words, when they release a million+ seller, they reap a shitload of money over it. BTW, they do this quite regularly.

    b.) Nintendo didn't 'cheat' by having high portable sales. They're not 'afloat' with portable sales because it's an untapped market. They're making ridiculous profits over it because they're the only company who has demonstrated that they know what they're doing in this market. They've made lightning strike TWICE here. (Original Game Boy, and GBA.) Sega's tried twice and failed. SNK enjoyed a little success, but couldn't keep up. Atari, NEC, and Sega released really powerful portable systems, but that wasn't enough to give them any real market share.

    In other words, there's no guarantees that Sony will disrupt Nintendo in the portable market. They may actually manage to get some market share out of it, but there's still the problem that Nintendo is a damn good game developer.

    You can cry bullshit all you want, but you really should be mindful that you're narrowing your view way too much to make Nintendo look bad and Sony look good.

    --
    "Derp de derp."