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Is Apple & Community Evangelizing Into Uncoolness?
kbeischer writes "John Kheit followed up his MacObsorne article, which others have since covered minus the parts detailing a Steve Jobs uncanny ability to repeat his own mistakes, with a scathing editorial damning the most of the Mac Press, Apple's managment and parts of the user base as a bunch of deranged goose-stepping lemmings that are ignoring the costs associated with the Mac PPC to Intel switch. In the editorial, he links to an older article on BOZO (bitter obstanate zealot order) users causing market share loss. All of which makes me wonder, do evangelical users and press help or hurt the popularity of a platform?"
This is ridiculous.
Let's take a step back:
Apple is now less than 2% of IBM's PowerPC business, and less than 3% of Freescale's.
IBM is focused on the server market, embedded markets, and gaming console marketplace. Not desktop and portable (especially), areas where Apple desperately needs processors.
Freescale is, and has been, focused on the embedded, communications and automotive markets, and the fact that some of the processors were also good for some Apple products was almost incidental.
PowerPC in the desktop marketplace is going nowhere fast, and IBM has shown that in spades for the last two years. Its renewed focus and commitment to the game console market eclipses any priorities Apple would ever hope IBM to have.
So, Apple made a tough choice. A choice its been planning for, just in case, for over 5 years.
The Intel (vs AMD) move was one of convenience and political expedience. Intel gets a big PR win, Apple gets its point across. Once the x86 architecture switch is complete, the hard part is over, and Apple is free to use other products from, e.g., AMD, as do many other x86 vendors. And Apple hasn't forgotten about the 64-bit marketplace in the least. The message now is simple, and has to be kept simple: we're moving to x86.
Further, PowerPC support WILL continue for an indefinite period into the future. The Mac OS X product lifecycle is now about two years. Leopard (Mac OS X 10.5) will ship likely around MWSF 2007, and will support PowerPC. It will have a lifecycle of two years, for a total of continuing support for four years from now. Apple has been providing security updates for the previous version of the OS from the current one since Mac OS X 10.0; therefore, we can assume security updates and fixes for a minimum of six years. And that's just from what we know now; the support may in fact last longer than that.
At some point, support for older hardware is dropped from the current version of the OS (e.g., G3s). What's the difference whether the hardware that supplants it contains an IBM PowerPC G6 or an Intel Pentium 6?
Further, this crap about software companies - already using Xcode, mind you - arbitrarily dropping PowerPC support from their applications early is complete, unadulterated bullshit. Aside from which, the 68K -> PPC transition, as rocky as it was, is often viewed as the quintessential success in hardware transitions.
I'm sorry if some people really want people to panic and stop buying all PowerPC hardware, and possibly commit mass suicide. But with the CLEAR commitment of Freescale and IBM to literally everywhere but the desktop(/portable) market in terms of the features and performance Apple needs, I can't see this decision as anything but a good thing.
There've certainly been Bitter, Obstinate Zealots around in the Mac community for a while now. They're the ones who've railed against every move that Apple has made that shakes their world view. The amount of flamage directed from the "old guard" at OS X went on for years. Putting the application title in the menu makes the system completely unusable! What idiot came up with the Dock? Where's my control strip? If the trash can isn't on the desktop it's no good! And -- my God -- the Finder isn't perfectly "spatial" anymore! Wah! Wah! Wah! Fitt's Law! Fitt's Law! Fitt's Law!
... that's blind zealotry.
Jesus Christ, people, give it a rest.
You know what? Giving Apple the benefit of the doubt that they've actually, y'know, put some thought into this decision and aren't just doing it because they think x86 chips will look prettier in those brushed aluminum cases isn't blind zealotry. Saying that, yes, you'll be willing to look at Intel Macs when they come out isn't blind zealotry. But rending your clothes and beating your chest and screaming, "No! Never! I'll keep my PowerMac until you pry my cold, dead fingers from my mouse, and goddammit, my mouse has only one button!"
Mr. Kheit, for your long and distinguished service in saying "Hell No, We Won't Go" to every single change Apple has made, I award you the Big Red Clown Nose of Bozo Punditry.
(And, don't worry, Dvorak fans! I have faith he'll reclaim it soon.)