Graffiti Bridges Worlds for Cell User

babokd wrote with a follow up to a piece we ran about the phenomenon of Grafedia, graffiti with links to the internet. The idea has caught on, and 'a communion of the real world with the Internet' may become more and more common. From the article: "It's all around you -- and not just in the phone lines and cables running under the streets or in the airborne Wi-Fi streams....If you send a text message to an e-mail address scrawled in paint on a subway advertisement or on a sidewalk, for example, you could get some digital pop art on your phone in return. An adhesive arrow on a telephone pole could hold the key to the history of a nearby building."

Comments

Cool

[lawpoop]

You are on a busy street corner. You are next to a building. Before you towers a light pole.

$> look building

You see an email address scrawled on the bricks.

$>grafitti email address

You get some nice pop art in return.

$>look light pole

You see an adhesive arrow.

$>look adhesive arrow.

You find the key to neaby building!

$>use key on door

You unlock the door.

am I the only one who believes that...

[xutopia]

there are 4 types of graffiti?

1. beautiful art
2. tags - the equivalent of a dog pissing to mark his territory.
3. ugly scribblings just for the sheer pleasure of vandalising
4. text to express a view point or provoque

Am I the only one feeling that only a minute amount of graffiti fits into the first category?

Anti-Grafedia ...

[Infernal Device]

The campaign to counter all those idiot vandal grafitti advertisers should be titled:

"Say it. Don't spray it."

I don't know about you...

[Cyclotron_Boy]

but I don't want to text "goatse" and get any "pop art" while walking around downtown.

Not a follow-up

[AEton]

This is not a followup and it hasn't caught on.

This is a textbook example of the kind of marketing I read about in an earlier article. I can't find it now, but the example used was the phrase "suits are in".

The idea is, you feed this kind of information to dozens of different news sources' fashion, entertainment, life, news departments. Three to five of them will run stories which will read basically the same:

Catchy lede paragraph
Information about the product
Quotes from the manufacturer
Quotes from an industry group
Anecdotes from users
Catchy summation

This is standard marketing practice and not much more. Once you know the format, you can spot many of these articles. However, I can't find the original source on the "suits are in" marketing expose - does anyone have it?