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Consumers Prefer Movies At Home

Ubergrendle writes "A poll conducted by Ipsos on behalf of the Associated Press and AOL confirmed that 73% of movie viewers prefer to watch movies at home rather than at a theater. This article comes on the heels of a consistently poor box office this year, even despite the presence of the new Star Wars film. Despite this demand for home viewing, only 5% admitted to downloading a movie from the internet."

3 of 738 comments (clear)

  1. Re:HA! by Rude+Turnip · · Score: 4, Informative

    Hint: Try the "next chapter" button. Does the trick for me.

  2. Re: you forgot by rootofevil · · Score: 4, Informative

    actually most theaters do have captioning, you just have to ask for the mirror thing that goes in your armrest.

    article w/diagrams here

    --
    turn up the jukebox and tell me a lie
  3. Great Article by pbooktebo · · Score: 4, Informative

    I think that the best thing I've read on this issue lately is an article in the New Yorker by Louis Menand. It is about the historical perspective (TV robbing movies of their dominance, the rise of the blockbuster, etc.).

    Here's the url:
    http://www.newyorker.com/critics/atlarge/?050207cr at_atlarge

    My favorite quote:
    And what is the main cinematic experience? The tickets, including the surcharge for ordering online, cost about the same as the monthly cable bill. A medium popcorn is five dollars; the smallest bottled water is three. The show begins with twenty minutes of commercials, spots promoting the theatre chain, and previews for movies coming out next Memorial Day, sometimes a year from next Memorial Day. The feature includes any combination of the following: wizards; slinky women of few words; men of few words who can expertly drive anything, spectacularly wreck anything, and leap safely from the top of anything; characters from comic books, sixth-grade world-history textbooks, or "Bulfinch's Mythology"; explosions; phenomena unknown to science; a computer whiz with attitude; a brand-name soft drink, running shoe, or candy bar; an incarnation of pure evil; more explosions; and the voice of Robin Williams. The movie feels about twenty minutes too long; the reviews are mixed; nobody really loves it; and it grosses several hundred million dollars.