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Apple The Current Fastest Growing Brand

Posted by Zonk on from the brandsplosion dept.

Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."

4 of 252 comments (clear)

  1. Re:Blackberry? by winkydink · · Score: 4, Informative

    It's measuring the rate of change, not the absolute value of the brand. Toyota is also listed on the table and it's brand value dwarves the others.

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    "I'd rather be a lightning rod than a seismometer." -Ken Kesey

  2. Re:*Blackberry* is #2?! by wqurg · · Score: 5, Informative

    They are estimating that the brand (IE: Name) is worth 18% of the total value (at least according to Wall Street) of the company.

  3. It's about growth, supposedly by stripmarkup · · Score: 4, Informative

    According to the article, the valuation of both brands grew by 36%. Of course BlackBerry is much smaller, but they measure "fastest growth".

    Not very meaningful anyway, since it's not very clear how they come up with the value for the brand or even who qualifies for the survey. E.g. if Joe's Rubber Duckies (tm) grew from $100 to $200, it beats all the above.

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  4. Re:Pixar also on the list by pohl · · Score: 5, Informative
    he "is" pixar?

    Yeah, apparently he picked it up for a paltry 10 million dollars in 1986, according to this

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