Marketers Back "Cookies Are Good For You" Campaign

Posted by ryuzaki0 on Saturday June 18, 2005 @02:48AM from the buy-my-potato-powered-pants dept.

Makarand writes "The increasing numbers of computer users who regularly delete cookies downloaded by their browsers is worrying online marketers and Web site publishers who feel that the changing consumer attitude towards cookies is harming cookie usefulness and unfairly lumping them with spyware and viruses. This industry group wants to persuade companies making antispyware programs to spare legitimate cookies while sweeping hard drives clean of unnecessary or harmful files. Some marketers think that providing consumers more information about cookies and how they're used might change their attitudes towards cookies. Others are already busy experimenting with newer approaches to serve up targeted ads even if a user has deleted his cookies."

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Re:Magical new targetted advertising by jawtheshark · 2005-06-18 02:53 · Score: 5, Informative

Did you read the article? It's not "magical". It's a trick using Macromedia Flash in order to restore the delete cookies.
It's a "workaround" for screwing up people that actually bother to delete cookies.

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Ahhh...the great dumpster continuum. Many a free computer will be found there. -- sowth (748135)
Re:Magical new targetted advertising by masklinn · 2005-06-18 04:48 · Score: 5, Informative

Nah, it's a Flash function (Local Shared Objects) that behaves like cookies and can replace them. Lucky us, Firefox already has an extension to delete these suckers

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"The way we can tell it's C# instead of Haskell is because it's nine lines instead of two." -- wadler