Sony Produces Fewer Units, Not Sorry About Delays
Sony has ordered its suppliers to produce fewer units of the PSP handheld, 1up reports. From the article: "While meeting with suppliers, Sony reportedly plans to manufacture only 12 million units, reports Next Generation from Japan's Nikkei BP. Previously, suppliers had expected orders in excess of 18 million units for the portable hardware. No reasons were cited in the original article, and representatives for Sony Computer Entertainment America were not available for comment." Meanwhile, GameIndustry.biz is reporting that the company is unrepentant about the PSP's launch delay and the consistent PS2 shortages. From the article: "...despite the constant criticism of the company, which will launch PSP in Europe in September nine months after the Japanese launch, in fact, 'we like this - we don't want to go first.'"
Sony Computer Entertainment, even with the translation gaffes and communication errors, seems to be one of the cockiest and unapologetic companies in the gaming business. The PSP alone has already generated a myriad of problems, all of which are dealt with from indiffference to outright hostility towards their customers:
Yes, the PSP is beautiful. Yes, it's sleek and sexy. But honestly, I swear Sony made it for themselves, with customer satisfaction as a distant afterthought.