Sony Refutes Low UMD Sales, Slow Production

Sony has responded to recent media attention with corrective statements. Specifically, the widely reported 100K UMD sales figure, and the slowdown in PSP production. GamesIndustry.biz is reporting that the Japanese company actually pegs UMD movie sales as much higher, possibly in the half-million unit range. Similarly, Gamespot reports that the company denies that they've slowed PSP production. From the article: "I'm not sure where the 18 million claim came from...We announced in the Sony earnings call that the fiscal year 2005 PSP shipment targets were 12 million units worldwide. We are still on target and there has been no reduction in forecast."

Comments

Sales Metrics

[pipingguy]

Marketers usually have about four levels of reported performance adjectives for any given product introduction:

- Great
- Super
- Super-Duper
- Overwhelming

Any marketer caught expressing anything other than the pre-approved terminology is summarily shot (or so I hear).