The Browncoats Rise Again

The Original, One and Only, Hippy of Death writes "There's an interesting read posted on The Weekly Standard website talking about Joss Whedon and the unusual marketing campaign he is waging for the upcoming Serenity/Firefly movie." From the article: "It was ignored and abandoned, and the story should end there--but it doesn't. Because the people who made the show and the people who saw the show--which is, roughly, the same number of people--fell in love with it a little bit. Too much to let it go. . . . In Hollywood, people like that are called unrealistic, quixotic, obsessive. In my world, they're called Browncoats."

Comments

This isn't really a new thing...

[Dinosaur Neil]

Once upon a time, there was a TV show that was very popular with the geek crowd. It was cancelled two seasons in, then resurrected for one final season (in the worst time slot possible). The fans refused to keep quiet, so four years later the studio created a really bland animated version of the show. That didn't shut them up either; fans still demanded more. Ten years after the show went off the air, a theatrical movie was released. Even though it was a special effects showcase loosely held together with an unlikely plot and really wooden acting, it was financially successful enough that Paramount studios finally gave in and decided that they'd let the fans shower them with money for the next twenty-five years.

I think it's great that Joss found a way to bring back Firefly, but I wonder if the press is taking this serisously is because they've burnt themselves out from thirty-five years of mocking the people who kept Star Trek alive (after a fashion).