Inside Hardware Design - Competing Against the iPod

Posted by Hemos on Monday June 27, 2005 @06:15AM from the a-hard-battle-to-fight dept.

ihatewinXP writes "FastCompany.com has a behind the scenes article detailing Rio's (and others) attempts to differentiate hardware and compete in the digital music market against the iPod juggernaught. From the article: "We decided that we had to be radically different from Apple. Where Apple was sort of the ivory tower, we were going to be the dark rebel. Where Apple was very geometric, we were going to be smooth and curvy. Apple was so enamored with absolute pure, minimalist design that some designers may argue that ergonomics were compromised.""

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Re:Its all about the marketing. by Swedentom · 2005-06-27 08:09 · Score: 3, Informative

> "I'm tempted to downgrade the iPod to the bottom because the only format they support that's not proprietary is MP3 "

What? Have you ever heard of something called AAC?

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Sig Nature