Behind the Moralgorithm

LA Weekly has up an editorial about quantifying the intangible in video games. He discusses NBA Live's attmempt to incorporate the ineffable something that makes winning teams win. From the article: "...I'd occasionally seen the moralgorithm needle hit the red; that every so often the game goes supernatural. Like one matchup, where I was playing the Sonics against the Heat on Xbox Live, and I could tell something really clicked for me when Jerome James, my oafish center, hit two three-pointers. Then Vladimir Radmanovic, whose little polygonal computer face seemed to look as surprised as I was, stole the ball from 10 feet away and passed to Antonio Daniels on a fast break that drew so much moralgorithmic momentum, I swear Ray Allen levitated up court for the most improbable alley-oop of all time."