Google Sued Over Click Fraud

tanveer1979 writes "A seller of online marketing tools has sued Google over click fraud, accusing it of failing to protect clients from spurious clicks over web ads. The suit claims damages of $5 million and is seeking class action status. Sites get money per click from the advertisers. Rival companies of the advertiser may employ people to repeatedly click on the advertisers link on Google costing them large amount of money. Google denied the allegations. From the article: 'We believe the suit is without merit and we will defend ourselves against it vigorously.'" Interesting turnaround.

Comments

Failing to prevent?

[zensufi]

In other news, Sears is being sued for failing to conduct background checks on the purchasers of air conditioners. It seems foreign assassins have been dropping them out of windows and killing unsuspecting Americans.

Failing to prevent? I mean, come on. This only makes sense if Google signed a contract with the advertisers saying they would implement measures to prevent this.

Re:Not much of a turnaround.

[CaymanIslandCarpedie]

I like the idea, but it might give them more ammunition in the court case. Instead it seems Click Defense has a 877 number (same as 800 meaning they pay for the phone call). The number is: 877-872-5772. Feel free to just give them a call and ask about the lawsuit or whatever. I wonder if they'll sue the telcos for not screening real customers from the 877 number ;-)