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PlayStation 3 to Sell For $399, Going Underground
Merrill Lynch Japan has conducted research that indicates that the PlayStation 3 will retail for $399. According to Gamespot's coverage of the paper, the unit will cost $494 to manufacture. Sony will thus be taking an almost $1 Billion loss in the first year of the PS3's lifespan. From the article: "It is normal for game companies to take a loss on hardware whenever a new console launches, since they typically focus on acquiring market share rather than generating a profit during the first year. During the second year and afterward, they can recover the losses with the savings that come from mass production and with licensing fees from publishers." Meanwhile, Press the Buttons is reporting on a Pro-G article in which SCEE Chief David Reeves states that "I feel proud that E3 went well from the presentations that they did...I feel very happy about that, but I told the troops: OK now we go underground. The PS3 goes underground until it comes out next year."
OH NO!!!! Just like teh War of the WorldZZ!!!!!1
That was one weak-ass hit of LSD. Ask the elf for your money back.
the "First on the Block" tax. Perfectly voluntary.
Do you claim that TV itself is voluntary once the FCC cuts off analog TV and the price of an ATSC converter box is still above $200? Watch you be shunned at work because you can't talk about the NCAA bowl games that were broadcasted just after the cutoff date. And watch you not find out about the tornado warning, especially given that the government wants to dismantle free NOAA services such as weather radio.