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PlayStation 3 to Sell For $399, Going Underground

Merrill Lynch Japan has conducted research that indicates that the PlayStation 3 will retail for $399. According to Gamespot's coverage of the paper, the unit will cost $494 to manufacture. Sony will thus be taking an almost $1 Billion loss in the first year of the PS3's lifespan. From the article: "It is normal for game companies to take a loss on hardware whenever a new console launches, since they typically focus on acquiring market share rather than generating a profit during the first year. During the second year and afterward, they can recover the losses with the savings that come from mass production and with licensing fees from publishers." Meanwhile, Press the Buttons is reporting on a Pro-G article in which SCEE Chief David Reeves states that "I feel proud that E3 went well from the presentations that they did...I feel very happy about that, but I told the troops: OK now we go underground. The PS3 goes underground until it comes out next year."

6 of 491 comments (clear)

  1. +1 Offtopic by Dancin_Santa · · Score: -1, Offtopic

    This likely has nothing to do with the story at all. I am tripping on my first hit of LSD. Don't ask how I got it, the little elf who brought it shall remain nameless. ;-)

    The first thing I've noticed (besides the obvious euphoria) is what seems like an increase in my ability to concentrate. The keyboard itself feels like it is part of my brain and typing is just a matter of thinking. Typing is not a matter of moving my fingers so much as it is a matter of flying through the keyboard.

    The screen itself is various colors, a vast improvement over the standard Slashdot color scheme, let me tell you. To liken it to something that I've had experience with, it's similar to watching a lava lamp except with multiple colors. It's like visual goo.

    My Playstation 2 (the predecessor of the PS3) is sea-blue but it also seems to contain various colors. Beyond that, it seems to float and move on its own. The controllers emerge from the console like tentacles seeking cartoon schoolgirls. The controllers are calling me. Santa... Santa... I don't suppose you've ever been called by an inanimate object?

    Nande kono saito ga konna ni attraction ga aru no kana. Honto ni tsumannai koto bakkari, onaji koto wo nankai mo sai-posto wo surunda. But the lights are flickering. The computer is flickering. Gotta stop. Pressing Submit.

    Submit.

    1. Re:+1 Offtopic by Anonymous Coward · · Score: -1, Offtopic

      omae chin kasu yaro!

    2. Re:+1 Offtopic by Anonymous Coward · · Score: -1, Offtopic

      your japanese sucks, fuckface

  2. Oh No! by StevenHenderson · · Score: 0, Offtopic
    The PS3 goes underground until it comes out next year.

    OH NO!!!! Just like teh War of the WorldZZ!!!!!1

  3. If you can still type by Anonymous Coward · · Score: 0, Offtopic

    That was one weak-ass hit of LSD. Ask the elf for your money back.

  4. Early adopter tax? by tepples · · Score: 0, Offtopic

    the "First on the Block" tax. Perfectly voluntary.

    Do you claim that TV itself is voluntary once the FCC cuts off analog TV and the price of an ATSC converter box is still above $200? Watch you be shunned at work because you can't talk about the NCAA bowl games that were broadcasted just after the cutoff date. And watch you not find out about the tornado warning, especially given that the government wants to dismantle free NOAA services such as weather radio.