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AMD Takes Case To Public, Japan
Kez writes "Following on from Tuesday's post on AMD filing a lawsuit against Intel in the U.S., Reuters is reporting that AMD is claiming damages against Intel K.K. in Japan, over the Japan Fair Trade Commission's recommendation that Intel has violated Japan's Antimonopoloy Act. They are seeking to claim $50million in damages in the High Court and have also filed for damages in the District Court. AMD continue to throw the punches, but will they come out on top?" At the same time, Rob writes "Computer Business Review is reporting that Advanced Micro Devices yesterday ran a
full-page advertisement in several major North American newspapers urging readers to
familiarize themselves with its 48-page
complaint against Intel Corp's alleged anti-competitiveness. By taking its case to the
people in this way, AMD arguably may pique investor interest and raise its market profile.
At the same time, these antics may however lead AMD into a precarious legal position."
Large corporations, who make most of the money for the U.S.'s economy, are the most-discriminated-against group of people in the world...for being too successful.
It's a publicity stunt. The straw that broke the camel's back was the Apple/Intel annoucement. Conventional wisdom was if either Intel or AMD was going to have chips in Macs, it would be AMD for many reason(64-bit chips, collaboration on HyperTransport, image of the most powerful CPUs, etc). Since AMD got shut out of that, they had enough, and are claiming monopoly(if the Dept. of Justice can't get M$, how are they going to get Intel?).
Based on the allegations, this is how the Intel/Apple negotiations went.
Intel: Steve, I hear you keep a build of OS X on x86.
Jobs: Yeah, why?
Intel: We want you to switch to Pentium 4 processors.
Jobs: We're not interested. We're sticking with the PowerPC.
Intel: IBM made you look like an idiot, with your 3GHz by 2004 prediction.
Jobs: They gave us a roadmap, they just have been a little busy making chips for game consoles.
Intel: Wouldn't you like to finally break away from "The MegaHertz Myth"?
Jobs: We've done a good job dispelling that myth.
Intel(losing patience): Steve, we want you to change to our processors.
Jobs: N...
Intel rep opens a brief case, full of $100 bills, with a P4 chip sitting on top of the bills.
Intel: You will switch to the P4.
Jobs: We're not interested. We're sticking with the PowerPC.
Intel: [waves hand] These aren't the chips you are looking for.
Jobs: Uh, these aren't the chips we're looking for.
Intel: [waves hand] You will switch to Intel.
Jobs: We'll switch to Intel.