Slashdot Mirror


The Business of Anime

buckminster writes "Planet Tokyo's Talking Anime Business Blues is a great roundup and analysis of recent articles detailing the behind the scenes aspects of the anime business. By all accounts 99% of Japanese anime never makes it to America. Some of the arguments why might surprise you. There are still many in the industry who believe that fan subs are killing the anime market in the US."

8 of 523 comments (clear)

  1. Correct me if I am wrong... by LoganAvatar · · Score: 5, Insightful

    ... but aren't the fansubs happening mostly because the anime isn't commercially available in the US? If so, then make it available, and the fansubs go away... Unless I am missing something?

  2. What about fansubs killing the industy? by DJ_Tricks · · Score: 4, Insightful

    im sorry but some shows would have even gotten popular if it wasnt for fansubs. Like for example Love hina, Azumango diaho, and Naruto owe all of there popularity in the USA due to Fan subbers who brought it to the community in america first!

    --
    "to be like god we make our own dolls to play with, but what does that make us, but dolls for god to play with?" Ikari,
  3. Re:Anime subculture by adam.conf · · Score: 5, Insightful

    Or D) Its their culture, and their shows / movies... not ours. While some Americans will watch Anime, not that many will
    Anime is designed for the Japanese culture, and will be better accepted in Japan. US animation is designed for Americans, and hence will be better accepted than Anime. Products do what they are designed for (excluding a certaing clear-glass-pane-inspired-OS)

  4. Re:Anime subculture by pinchhazard · · Score: 4, Insightful
    Anime is heavily tied to Japanese culture (although I can't understand how they can put up with the repetitivness)

    Of course, American movies and TV shows regularly feature novel plots and fresh ideas!

    Just kidding. For example, if you haven't noticed, summer brings lots of action movies (usually a monster action movie, a disaster action movie, a terrorism/military action movie, a space action movie, or a horror-zombies-fantasy-undead action movie.) I think a point of the article is that so much anime DOESN'T make it here, that you can't fairly judge anime in general just by what you see on Cartoon Network or even what you get on DVD from a niche store. But I do agree with a lot of what you said in the OP.

    --
    Do you love freedom??? Do you love freedom!!! DO YOU LOVE FREEDOM!!!!!!!!
  5. Re:Anime subculture by gnownaym · · Score: 5, Insightful

    "It has always amazed me that the Japanese can be amazing animators, yet consistently hold to the same tired cliches in all of their animated series. I understand that the Japanese think that underage girls are the height of sexual prowess, but it just doesn't jive with American ideas of how life actually is." As a fansubber and, thus, viewer of much anime, I would like to point out that the above statement indicates a general lack of awareness regarding the diversity of the product as a whole. To say that "all" series adhere to these alleged Japanese beliefs is a) ignorant and b) a bit racist. Just as with Western television there is quite a range in offerings with respect to both quality and content. Generalizations like that simply don't hold. Furthermore, in the West, the "Disney era" as it were established our, meaning western, current viewpoint regarding the nature of animation and the target audience, hence why most adults don't watch cartoons/animation/whatever you want to call it. As per the "why not release sub-only" argument, that'd be fine if it weren't for one (amazingly stupid) thing: a lot of people, for whatever reason, hate to read subtitles. A dub/sub combo release caters to both potential audiences and thereby has a higher possibility of profit, which they may or may not make.

  6. Re:Fan subs are responsible? by pyrrhonist · · Score: 5, Insightful
    I think it has more to do with the fact that it looks very cheap and chintzy in comparison to traditional animation.

    Yeah, because "Ed, Edd, and Eddy" is animated so much better than "Ghost in the Shell: Stand Alone Complex", and the stories are so much more interesting and insightful.

    </SARCASM>

    --
    Show me on the doll where his noodly appendage touched you.
  7. Blame companies like ADV by Moryath · · Score: 4, Insightful

    Yeah, that's right.

    The reason fansubs are popular is simple.

    1. Companies like ADV (and for that matter "Geneon" which used to be Pioneer) wait until a show is popular in the fansub community, buy up the rights to it, and then rather than get on with the job of subtitling and dubbing it sit on it for YEARS before American audiences get the chance to see their "licensed" version.

    2. As it would turn out, the "professional" translators at ADV and other places are usually not as good at translating the anime as the army of semi-bilingual teens/twentysomethings on both sides of the pond (in Japan and America) who can email each other back and forth to make sure that not only is the translation correct, they got the idioms right.

    3. Even when a big Anime movie comes out - like Howl's Moving Castle or Spirited Away - the American companies don't promote it properly. Disney should have had Howl's Moving Castle showing as a full-scale release with advertisements all over every TV station. But Eisner wouldn't do it because (a) it would prove him wrong about the "death" of traditional animation and (b) he dicked it over because John Lasseter wouldn't resign Pixar with Disney.

    In that kind of environment, the reason Fansubs are popular is because WE ARE TIRED OF WAITING FOR THE COMPANIES TO FUCKING DO IT.

    We can accept that it takes time to translate - though the speedsubbing groups doing Naruto have it pretty much down to a 24-hour turnaround and they're no less accurate than ADV or VIZ.

    We can accept that it takes time to record dubbing voices. We CANNOT accept that it takes them FIVE FUCKING YEARS before they're ready to release a single DVD with only two episodes on it.

    Here's your challenge, ADV and the rest of the studios: Get it down to a six-month turnaround. Six months after you license the anime, we want to see it on the fucking shelf.

    Then, if fansubs are still "killing the industry", maybe we'll take you seriously.

  8. Re:Anime subculture by bytor4232 · · Score: 4, Insightful
    Anime is a medium like any other. To say that it all sucks really shows your ignorance. For me, I'm really into Inuyasha, Fullmetal Alchemist, Rayearth, and Ah My Goddess. The writing on these shows is exceptional, and animation breathtaking, overall they are great shows.

    There are other Anime that I can't stand that most people love like Ghost in the Shell, Armitage, Akira, but thats just a matter of personal taste. I know a ton of people that are downright annoyed by the SD stuff they do on Rayearth, I personally like it. Some people like Fanservice (gratutious content thats usually sexual in nature) however I don't, and I know a large part of the Anime community are just plain annoyed by shows that are excessive in fanservice. I've never watched DBZ, Yu Gi Oh!, or Street Fighter Alpha. Its like Novels, I don't read Romance novels, but love Tolkien and Rowling type stuff. If its not your bag, don't watch it.

    Don't even get me started on Fansubs. How else is Anime supposed to get exposed to this market? I would have never heard of Erementar Gerard if it wasn't for Fansubs. They are not killing the market. Its giving what little market Anime has life. Besides, once an Anime gets released over here, Fansubbing stops immediately, and most responsible Anime fans won't download stuff thats been released.

    Sorry, but AKAImBatman your just plain ignorant if you think all Anime is about oversexualized girls and macho men. One of the most popular shows in Japan is Ah My Goddess, and the main character who the Goddess is in love with is a Dork.

    --
    -- 4 8 15 16 23 42