Copyright Issues in the Mainstream
dmayle writes "Recently, the Supreme Court of the U.S. ruled on a momentous topic, the Grokster case (as covered on Slashdot). It turns out, however, it's not just geeks who are taking notice, and we're not the only ones who think things are getting ridiculous. The Economist has a great story on the subject, noting among other things, that if the cost of publishing had come down with the internet, perhaps the amount of protection needed to encourage publishing is less as well." From the article: "Both the entertainment and technology industries have legitimate arguments. Media firms should be able to protect their copyrights. And without any copyright protection of digital content, they may be correct that new high quality content is likely to dry up (along with much of their business). Yet tech and electronics firms are also correct that holding back new technology, merely because it interferes with media firms' established business models, stifles innovation and is an unjustified restraint of commerce."
That's a common misconception.
Actually, if the copyright runs out, Disney will lose some of its trademark rights.
This is because a trademark has to indicate that a product must ultimately derive from only a single source. Also, the trademark must be something other than what the good or service it identifies is. That is to say, you could not trademark the word 'Apple' for the fruit of the same name. And note that trademarks are a different sort of animal than copyrights; they deal with different rights and subject matter.
When the relevent copyright expires, Mickey Mouse enters the public domain, and anyone can create works using him. This means that the character is generic, and that there is no longer only one source. Thus the trademark cannot survive, at least with regards to books, films, etc.
It could subsist elsewhere -- there's Peter Pan peanut butter, and Peter Pan bus services, but you can't trademark the character as to creative works.
This is more evident in the patent field (see e.g. the Shredded Wheat case) but is true no matter what. Disney is well aware of this.
-- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.