Study Finds Value in Email Spam

Ant writes "According to a LiveScience story, a steady diet of email spam can be good for you. From the article: 'Researchers split a group of more than 2,100 Canadians into two groups. One group got e-mails that promoted healthy lifestyles, the other got none. "These were informative and motivational messages sent weekly for 12 weeks," explained study leader Ron Plotnikoff of the University of Alberta. The e-mails promoted the benefits of a good diet and physical activity. Those who were effectively spammed, as a group, saw their mean body mass index (BMI) go down, meaning it improved. BMI is a measure of body fat based on height and weight. Overall BMI rose for the control group, which did not get the emails.'"

Comments

How appropriate..

[deacon]

An article about the benefits of spam..

And I just finished reading the Richard Feynman article on Cargo Cult Science.

Article Text below as slashdotting prevention:

Cargo Cult Science

Richard Feynman

From a Caltech commencement address given in 1974. Also in Surely You're Joking, Mr. Feynman!

During the Middle Ages there were all kinds of crazy ideas, such as that a piece of of rhinoceros horn would increase potency. Then a method was discovered for separating the ideas--which was to try one to see if it worked, and if it didn't work, to eliminate it. This method became organized, of course, into science. And it developed very well, so that we are now in the scientific age. It is such a scientific age, in fact, that we have difficulty in understanding how witch doctors could ever have existed, when nothing that they proposed ever really worked--or very little of it did.

But even today I meet lots of people who sooner or later get me into a conversation about UFO's, or astrology, or some form of mysticism, expanded consciousness, new types of awareness, ESP, and so forth. And I've concluded that it's not a scientific world.

Most people believe so many wonderful things that I decided to investigate why they did. And what has been referred to as my curiosity for investigation has landed me in a difficulty where I found so much junk that I'm overwhelmed. First I started out by investigating various ideas of mysticism and mystic experiences. I went into isolation tanks and got many hours of hallucinations, so I know something about that. Then I went to Esalen, which is a hotbed of this kind of thought (it's a wonderful place; you should go visit there). Then I became overwhelmed. I didn't realize how MUCH there was.

At Esalen there are some large baths fed by hot springs situated on a ledge about thirty feet above the ocean. One of my most pleasurable experiences has been to sit in one of those baths and watch the waves crashing onto the rocky slope below, to gaze into the clear blue sky above, and to study a beautiful nude as she quietly appears and settles into the bath with me.

One time I sat down in a bath where there was a beatiful girl sitting with a guy who didn't seem to know her. Right away I began thinking, "Gee! How am I gonna get started talking to this beautiful nude woman?"

I'm trying to figure out what to say, when the guy says to her, "I'm, uh, studying massage. Could I practice on you?" "Sure," she says. They get out of the bath and she lies down on a massage table nearby. I think to myself, "What a nifty line! I can never think of anything like that!" He starts to rub her big toe. "I think I feel it," he says. "I feel a kind of dent--is that the pituitary?" I blurt out, "You're a helluva long way from the pituitary, man!" They looked at me, horrified--I had blown my cover--and said, "It's reflexology!" I quickly closed my eyes and appeared to be meditating.

That's just an example of the kind of things that overwhelm me. I also looked into extrasensory perception, and PSI phenomena, and the latest craze there was Uri Geller, a man who is supposed to be able to bend keys by rubbing them with his finger. So I went to his hotel room, on his invitation, to see a demonstration of both mindreading and bending keys. He didn't do any mindreading that succeeded; nobody can read my mind, I guess. And my boy held a key and Geller rubbed it, and nothing happened. Then he told us it works better under water, and so you can picture all of us standing in the bathroom with the water turned on and the key under it, and him rubbing the key with his finger. Nothing happened. So I was unable to investigate that phenomenon.

But then I began to think, what else is there that we believe? (And I thought then about the witch doctors, and how easy it would have been to check on them by noticing that nothing really worked.) So I found things that even mor

Much spam is de-motivational

[G4from128k]

What about spam that is very negative: your too small, your credit is bad, you need pills, your account is about to be canceled...

I wonder if this makes some spam a health threat.

Once a week?

[Snorpus]

From the teaser, at least, it sounds like this was one informative email a week, for 12 weeks. Hardly characteristic of the spam that gets (most of us) upset.

Now what if they sent 5 or 10 a day, every day? Wonder if the test group would be paying attention to the message then.

Re:"smapped"?

[haakondahl]

I live in Japan, and you can NOT get away from the boy-band SMAP. So, it would seem an oddly appropriate typo. Perhaps we should stipulate that AUDIO spam is "SMAP". Different from simple noise pollution, this is audio viral marketing, annoying lodge-in-your-brain-and-fester ad jingles (Yamada Denki, anybody?), and heavy rotation TV and radio promotion of otherwise unplayable music.