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Old-Fashioned DRM Protects Harry Potter Book

RMX writes "The Telegraph has a nice article about the steps that Scholastic is taking to protect the content of the print version of Harry Potter and the Half-Blood Prince. They're delivering 10.8 million copies and need to ensure that this content isn't accessable by anyone before midnight. Technology includes high-tech (GPS to monitor delivery trucks progress and check that they did not deviate or stop.), low-tech (steel boxes & locks), social engineering notes (crates stacked up in the warehouses of delivery companies across America are marked: Please Do Not Open Before Midnight), and legal threats (As a final layer of security, booksellers have been forced to sign legal forms acknowledging that if they break the embargo, they will never again be supplied with a book by Scholastic). Think how much cheaper and easier it would be if they just used an E-book s with DRM. I'm all for Harry Potter protecting his rights; but it seems we keep getting closer and closer to the world described in Stallman's visionary The Right To Read article."

22 of 513 comments (clear)

  1. It's not DRM, nor would I buy it if it was. by Eric+Smith · · Score: 5, Insightful
    None of the protection measures described are DRM, old-fashioned or otherwise.
    social engineering notes (crates stacked up in the warehouses of delivery companies across America are marked: Please Do Not Open Before Midnight)
    That isn't social engineering.
    Think how much cheaper and easier it would be if they just used an E-book with DRM.
    Cheaper and easier for the publisher. Not easier for the reader. Personally I don't care how expensive and difficult it is for the seller. I'll buy a plain old book, and I'd consider buying a non-DRM ebook, but I will not by a DRM'd ebook, because it is of little value to me. They expect to sell over ten million copies in the US. How many do you think they would be able to sell if they only offered an ebook? And how many if the ebook was DRM'd?

    If the publisher wants to save money, they can simply distribute the book like any other book. No one is forcing them to have an embargo until an exact time; they have chosen to do that on their own initiative. So if it costs them lots of money to enforce it, that's their own problem. Why would you want to encourage the publisher to use DRM? How do you think it benefits you as a reader? Or do you have some other hidden agenda?

    it seems we keep getting closer and closer to the world described in Stallman's visionary The Right To Read article.
    I'm baffled. If you don't want that world, why are you suggesting that the publisher should use DRM? To prevent it, you should not ask publishers to use DRM, and avoid buying DRM'd products. If DRM'd products sell poorly compared to non-DRM'd products, the publisher's decision as to whether to use DRM will be easy.
    1. Re:It's not DRM, nor would I buy it if it was. by v3rgEz · · Score: 4, Insightful
      I think the submitter wasn't seriously suggesting DRM, but rather trying to say that this was some sort of DRM. You're right, of course, that it isn't. Neither is an armored truck, nor a safe. They're all just plain security.

      Course, tinfoil hat sells better on slashdot, especially when sprinked with crappy RMS sci-fi (no seriously, it's terrible writing. Terrible.).

      One point to remember, however, is that this money on extra security isn't being wasted. First of all, it decreases the chance that a pirated copy will hit the net before the books hit shelves nationally. The ONLY way potter will lose sales is if an advance copy hits the internet a few days before its for sale, and eager readers read the entire thing online, and then no longer see a point in reading it. Otherwise, the convenience of a book far outweighs the extra cost, and people will just buy the book over reading it on their monitor, especially kids.

      Secondly, the extra security has gotten Rawlings front page articles on CNN, NYT, BBC, etc. etc. building up the book hype. A SoHo Potter celebration wouldn't make all these news sources; but coupled with the extra security, all the other potter crap gets free press too as article fluff. Just gotta be savvy when playing the game.

    2. Re:It's not DRM, nor would I buy it if it was. by thephotoman · · Score: 5, Insightful

      There's a reason why they restrict it.

      With large volume books by big name authors (JKR is currently the biggest name out there right now), strict release dates are set to make sure that the giant suppliers (who pay more to get quicker shipping and more copies) don't snatch up the customers from smaller bookstores by having the book two to three weeks earlier than the smaller stores.

      Basically, it's there to make sure that every bookstore has an equal chance to make a sale on a high-demand book. Normal books aren't like this: they just get put on the shelf whenever they arrive. You've got to be somebody BIG (we're talking multiple titles on the bestseller lists at the same time here) to earn the right to a release date.

      I have friends who used to manage bookstores. That's why this is done. It's simply a way of leveling the playing field so that small stores can compete.

      --
      Haec merda tauri est. Ceterum censeo Carthaginem esse delendam.
    3. Re:It's not DRM, nor would I buy it if it was. by Skippy_kangaroo · · Score: 4, Insightful

      It's marketing - no more, no less. By creating anticipation and supply restrictions they are seeking to drive more sales and make more money. They probably get evening news coverage of the midnight launch and more people will buy the book to see what all the fuss is about.

    4. Re:It's not DRM, nor would I buy it if it was. by quantaman · · Score: 4, Insightful

      Do you really think publishers are worried about the plight of the little book store?

      Yes, because if all the little book stores go out of buisness the publishers would be at the mercy of the few big bookstores and have to jump through hoops to get their books carried.

      A diversified customer base is definatly in the interests of any supplier

      By your argument, why don't movie theaters just start playing movies the day the reel comes in (which is typically a couple of days before it airs) or why movies (dvds, etc) and games are released on specific days?

      I don't know about games but it would be a lot harder for a theatre to quietly show a movie a couple days early. As it happens another poster mentioned with movie rentals (a better analogy) this apparently happens a lot.

      --
      I stole this Sig
    5. Re:It's not DRM, nor would I buy it if it was. by hey! · · Score: 5, Insightful

      The article reminded me of a discussion I took part in many years ago about a 24 hour student run coffee house.

      ...

      Student 1: The dining service hates the coffee house because it's competition. They'd love to shut it down.

      Student 2: Yeah, that's so fascist.

      Student 1: Where are we supposed get coffee when we're studying late? They close the dining hall at 7:30.

      Student 2: Yeah, those fascists want us to buy all our food from them, but they can't be bothered to stay open when we need it.

      Me (to student 2): What exactly do you mean by "fascist"?

      Student 2: Well, you know, like fascist.

      Me: What I want to know is, can you actually define the word "fascist"?

      Student 2: ** nonplussed **

      Student 1 (indicating Student 2): "Fascist" is anything he doesn't like.

      ...

      Now, I'm really against fascism. Or at least I was pretty sure I was against it until my brother in law, who is a college professor and thus a professional sower of doubt, managed to undermine my confidence in my definition of fascism. After all, what would people like Mussolini or me know about fascism? We can barely define "semiotics". But I'll go out on a limb and say that despite my highly unscholarly view of what fascism is, I'm inclined to hate and despise it.

      It also happens to be true I'd really get pissed off if I couldn't get a cup of coffee at 1AM in the morning.

      And, if I'm brutally honest with myself, I'll have to admit it's more probable that I'd do something about the coffee house getting shut down than the country going fascist. I don't like believing this, but the truth is, we feel the loss of our comforts and pleasures keenly. Maybe not more keenly than the loss of our rights, but certainly more keenly about the erosion of our rights. That's what makes authoritarianism so insidious: they promise you it won't affect anything you want to do, they won't curtail your pleasures and comforts. If anything they promise to make you more comfortable and prosperous. Any pain that you might feel is in the fuzzy and undefined future. When the consequences become clear, it's too late. Fuzziness is key. You might not believe they can make the trains run on time, but if you don't see any real cost to yourself, you aren't going to be inclined to to stop them from trying.

      For that reason, people like my friend Student #2 above are highly useful to the authoritarian. Consciously or not, they actually accept and promote the questionable premises the authoritarian wants to foist on the public. Suppose the premise is fascism is about efficiency and practicality. Most people would agree that it would be nice if the dining hall were open 24 hours, but don't think of it as a moral evil if it doesn't. They understand that if the dining hall were open 7x24, that the meal plans would be more expensive. It's something you can live with and work around. That's exactly what the fascist wants you to think about uniting the powers of the state and business so they can serve each other's interests: it's efficient and you can work around the downside. It's a double bonus: the more people who think A is like B, the more credible the idea feels. The fact that people who don't like B are nutjobs makes people who don't like A seem like nutjobs too.

      The cumulative result of years of this is that, while we can all agree we hate and despise facism, we can't agree on what it is. So you can promote any piece of the facist agenda you want, so long as you don't actually call it fascism. If somebody else calls it "fascist", then so much the better: the term is so useless now that only political wackos use it.

      We're pretty close to this point with attacks on freedom of expression. Choosing when to publish a book is not digital rights management. It's something that virtually everybody can agree is within t

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  2. Already Redundant but... by saskboy · · Score: 5, Insightful

    This isn't Digital Rights Management

    There is no "Digital" in PRINT books.

    ARGGGGHHH! Please Mr. Submitter, know the terms you are using. Yes DRM is bad, but the first DRM I am aware of is floppy disks with copy protection. That's the oldest there is, everything else before that was just "rights management".

    --
    Saskboy's blog is good. 9 out of 10 dentists agree.
  3. What's with the allusions and conspiracies? by phorm · · Score: 5, Insightful

    I'm all for Harry Potter protecting his rights; but it seems we keep getting closer and closer to the world described in Stallman's visionary The Right To Read article.

    What exactly is wrong with protecting your product? In a world of rip-offs and general immorality it's not very uncommon for products to be ripped off before release, or stolen from trucks/docks/etc

    I myself know of workers who admit to stealing the cargo they're supposed to be loading.

    There's a lot planned around the time release of the product, and realistically while they are securing to get the biggest "bang" for their own bucks, the publisher is also making things more fair for the distributers by ensuring that everyone gets the same release date, and thus no one store can steal the business from others early

  4. This is idiotic. by TexasDex · · Score: 4, Insightful
    "Right to read?"

    I read that essay and this has nothing to do with it--and everything to do with a company trying to keep up the suspense of a massive bestseller right until the publishing date. And then after that all the locks go off and this will be distributed just like any other book.

    --
    The Cheese Stands Alone.
  5. ahh.. no.. by danheskett · · Score: 5, Insightful

    This is a joke.

    First, DRM of course means "DIGITAL", this is anything but digital.

    Second, this has nothing to do with "rights". You have no right to a harry potter book. You have no right to a harry potter book before it's supposed to be released. You have no right to read a wrongly acquired book so you dont have to wait a few days.

    Third, this type of crap dilutes the idea of a "right". You DO have the right to free speach, to freely assemble, to seek a redress of your grievances. You DO NOT have the right to steal someone elses physcial and yes intellectual property by getting a Harry Potter book (a) without paying for it and (b) against the express wishes of the author and publisher.

    GROW UP.

  6. Jumping on the bandwagon by the_weasel · · Score: 5, Insightful

    Without a doubt the dumbest summary I have ever read on Slashdot. So many half baked connections and FUD, I can only think it boils down to this : Someone in Slashdot editorial wanted to put up a Harry Potter story to sync up with the building media hype around the release, and this was the best they could come up with.

    Shameful.

    --
    - sarcasm is just one more service we offer -
  7. Release Dates. by Gannoc · · Score: 5, Insightful


    The reason you have release dates is so that ALL dealers have a chance to sell the book. Otherwise the stores with better distribution systems would get it in stock first, while the others would have to wait.

    Then the publisher would have to worry about which store to ship to first, because the first store who receives it has a massive sales boost.

    Eventually, every small bookstore goes out of business.

    This whole submission makes no sense. It has nothing to do with DRM.

  8. Re:Er? by eclectro · · Score: 5, Insightful

    Christ, its a bloody childen's book not freaking gold bars

    I think that the author JK Rowlings would beg to differ with you.

    --
    Take the cheese to sickbay, the doctor should see it as soon as possible - B'Elanna Torres, "Learning Curve"
  9. Re:Why? by Rick+Zeman · · Score: 4, Insightful

    Why exactly are they doing this? If the book slips out a few hours early it's not like it will be ripped and reprinted in illegal copies before the real version officially goes on sale. I just don't see the point of this much security.

    Are parents really going to line up at midnight to buy a kids book? Why bother? the kid should be in bed at that time anyways.


    You're kidding, right? For the last few books' midnight release dates, the lines have looked like the childrens' version of all of the l00sers lining up for Windows 95 oh-so-many years ago.

    Any parent whose kid is THAT eager to read a book--any book--should be encouraged, even if it's staying up late on a summer night. Beats the hell out of them staying home playing GTA or something else equally mind-numbing.

  10. Street Dates are Important... by BackInIraq · · Score: 4, Insightful

    Why not just, I don't know, make the book available as soon as it is ready instead of keeping to an artificial release date.

    They're trying to prevent two things:

    1) Price gouging..."yeah, you can buy it 3 days early, it'll only cost you 10 extra dollars!"

    2) Retailers who get the books earlier from having an unreasonable advantage over those that don't. This often translates to large retailers versus small retailers...Target already has an advantage on price, now imagine if they also had it on the shelves 2 or 3 days early.

    Street dates are nothing new, and certainly not a bad thing. This has been an accepted practice on movies, music, and books for quite some time, long before Harry Potter was ever concieved. When you're releasing something like a book or a movie to thousands upon thousands or retailers, it's impossible to get it to all of them the same day...street dates are established so the item appears on everybody's shelves at the same time, thus promoting fair competition.

    We do like fair competition here, right?

  11. Stupid, stupid, stupid.... by sllim · · Score: 4, Insightful

    None of these things really impede on our consumer rights.
    The point of the embargo is so that if store A gets the book three days before store B they don't mark it up by 200 percent.

    Now eBooks, more importantly DRM ebooks - there is some serious erosion of rights.
    With the physical book I can read it, then I can give it to others to read. It is really a hell of an investment. What $25 - $30 and the usefulness is unlimited when you consider that once it is bought there is no limit to the number of individuals that can read it.

    But the entire point of DRM eBooks is to force the public to purchase one book per reader.

    I stand behind Scholastic on this one.

    Besides, you are talking bad about Harry Potter. Rowling deserves a medal. She has written a series of books that CHILDREN WANT TO READ. That is so cool.

  12. Hey, here's an idea! by serutan · · Score: 4, Insightful

    Think how much cheaper and easier it would be if they just used an E-book s with DRM.

    Think how much cheaper and easier it would be if they just shipped it out like other books and didn't fucking worry about it.
    Naww, crazy idea, don't know what came over me!

  13. No, it doesn't by NitsujTPU · · Score: 4, Insightful

    it seems we keep getting closer and closer to the world described in Stallman's visionary The Right To Read article.

    No, they want a big release. Since when has building up a little anticipation been a crime? Scholastic is enforcing this in a fine fashion. They are stepping on nobody's rights, all they said is "if you mess this up for us, we're not doing business with you again.".

  14. This is a big event for young people by Simonetta · · Score: 4, Insightful

    A new Harry Potter book is a big event for young people. Young being 9-15 years old. In my city the huge local bookstore stays open on a Harry Potter release night until about 2am. Children and young people show up by the hundreds; dressed up as their favorite Potter character. They actually convince their parents to bring them downtown and let them stay up until 1am when they fall asleep in car on the way home with their new Harry Potter book in their hands.

    A new Windows release midnight sale is just a dud fest for insomniac nerds. But a new Harry Potter release is a big event for young people, bigger than Christmas. For most suburban 12 year olds, it's the first time being at public gathering late at night outside their home. They probably won't be downtown again after midnight until they're old enough to sneak into clubs with fake ID.

  15. Non sequitur by dr.badass · · Score: 5, Insightful

    This story has nothing to do with DRM or the "right to read". It concerns a publisher protecting it's assets before they go on sale. If you think a publisher shouldn't be able to decide when to start selling it's books, you're out of your fucking mind.

    After you buy the book, your rights are the same as with any other book.

    Your rights are not being infringed upon.
    There is nothing to see here.
    Have a nice day.

    --
    Don't become a regular here -- you will become retarded.
  16. Well, um, who gives a fuck? by vmfedor · · Score: 4, Insightful

    Why does this even matter? It's their book, they can do whatever the hell they want with it. It's not harming anyone. I say, let those idiots waste their money and squander their profits on such ridiculous security measures.

    --

    I like my women how I like my sugar.. granulated.

  17. She wouldn't be a millionaire with e-books by Nice2Cats · · Score: 4, Insightful
    Think how much cheaper and easier it would be if they just used an E-books with DRM.

    Yeah, except that e-books are only used by a small and to my mind somewhat confused micro-minority, and for good reason -- you are not going to sell 500 trillion of them, or whatever the number is they are aiming for this Harry Potter (full disclosure: I have the whole series, too). E-books are a pain to read in the sun, are a risk to read in the bathtub, can't be dog-eared (my book, my rules), won't survive having your backpack thrown in your locker, writing a note on the second page when you give them to your kid sister is sort of hard, and you can't include them in your Delicious Library, just to name a few real-life problems. In other words: E-books are good for the publishing company, but not for the customer.

    I would like to predict they are going to die like web push technology. But unfortunately, capitalism in the 21th Century is not about what the customer wants, it is about what big multinationals can get away with. When you buy an e-book, you are helping them screw you. If you want a tech toy to look cool, get a frigging iPod, that's what they are there for. But please don't support the attempt to kill something that has served the human mind for more than 2000 years.