Apple Switch to Intel Not a Big Loss for IBM
KaushalParekh writes "An interesting article about how Apple's switch to Intel chips may not be that bad for IBM after all. "Apple sees an opportunity with Intel. But IBM continues the same chip development that allowed Apple to claim several firsts and fastests. Now, Big Blue will plow its research efforts into processors for game consoles and other consumer products that might one day knock the PC down a rung." Also, "a lucrative avenue for IBM in China, where the marriage of the Linux OS to PCs armed with [IBM] PowerPC chips presents some intriguing possibilities." And, "Large firms like Sony, Microsoft and Comcast are betting that a home-entertainment device, evolved from a game console or set-top box, will replace many of the PC's functions. IBM plans to be inside these new systems.""
It was already known when Apple announced the switch that it wouldn't mean a huge financial loss for IBM.
;)
The demand from Microsoft, Sony and Nintendo is a lot higher so IBM doesn't need to cry
Apple and Intel strategically have very little issues (aside from Intel's current partner Microsoft... but that's another story)
Actually, Intel and Microsoft really haven't been getting along so well lately. Intel has become a big supporter of Linux and open source software; it is one of the founding members of OSDL and has contributed compilers and tons of driver code and specs to the open source community.
On the Microsoft side of coin, Microsoft tapped IBM to produce a custom-made CPU based on the PowerPC architecture for the Xbox 360, rather than using the x86 architecture the original Xbox used. Microsoft continues to work towards a Microsoft PC, which will marginalize Intel's role in the PC business if it succeeds.
No, Intel and Microsoft aren't the partners they used to be. Microsoft wants total domination of the PC industry, and that leaves Intel out in the cold. From what I can see, Intel's partnership with Apple gives it more than just shipping more units to another customer -- it gives Intel a strategic advantage against its growing enemy, Microsoft.
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People like to take shots at the x86, but it is hard to deny that there are brilliant people working on it, really making implementations that fly. Intel's development team has a long proud history (they pretty much single-handedly turned the perception of CISC/RISC around with the Pentium Pro after all), and the AMD K8 team looked suspiciously much like the Alpha team at one point.
That is not to say that the POWER4 and derivatives are not impressive, they are, but the performance of chips like the AMD K8 really proves that if you have a competent team small details like the ISA don't matter all that much. I see no easy way for IBM to sneak into China, and it is actually a good thing; We are all better off with:
By comparison the PPC would be a fairly serious case of lock-in, only two companies manufacture chips (Freescale/Motorola and IBM), and Freescale mostly bothers with embedded applications.In summary, having some PPC around is nice, but having it take over a market would be a bad thing at this point.