Women Control the DVR

JeiFuRi writes "While men normally hog the remote, a new study commissioned by Lifetime suggests that women are more likely to be in charge of their DVRs . Results from a survey of 1000 married woman say that 48 percent made the decision to purchase a DVR on their own and 55 percent claimed they understood the system more than their husband. Three-quarters of the women surveyed said that the reason they fell in love with DVR is that they are extremely intuitive and much easier than a VCR." The study also found some interesting things about DVR users' ad-watching habits.

Comments

It makes sense

[matt21811]

This doesn't surprise me at all.

My wife and I have had cable for the last 6 years. I noticed and interesting difference in viewing patterns between us. I found that I tend to watch channels but she watches programs. I'll turn on the TV and watch news, documentary or sports channels and I'm not too fussy, I'll surf between the 4 documentary channels until I find something interesting and watch it. Her viewing decisions are made from looking at the program guide, the clock, recommendations from her friends and womens magazines and then decide what and when to watch. She will actually plan to watch a particular program (amazing I know). I don't think I've done that in years. A PVR would only improve her viewing convenience but it would make no difference all to mine.

It doesn't seem surprising to me that women would then control the PVR.

Re:this is obvious, isn't it?

[bsdrawkcab]

forgive me, some will think this is "sexist" but deep down you all know its true:

You make it sound as if you're about to say something controversial when you're really just repeating conventional wisdom and pop psychologists. I do happen to find your attitude sexist, but it's an attitude that pervades our culture. Please don't portray hegemonic views as persecuted beliefs.

Men hunt, women gather.

I don't buy it. Your analogy doesn't even make sense. When hunting you have some target. You have to have a particular target in order to set the PVR. When browsing particular channels, on the other hand, you trust that certain memorized areas will bear fruit. Sounds like a gatherer's approach to me. [Of course this is an equally fatuous comparison. I make it only to demonstrate how easily expectations can be fulfilled, no matter their validity.]

mod me down if you disagree, but before you do, give it some thought. its not as wrong as society would like you to believe.

Since when has it ever been wrong to express such views in American society? I find it to be factually wrong and harmful to the extent that it's prescriptive, but I strongly doubt that I am in the majority here.