The Future of RSS is Not Blogs

notepage writes "Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent."

Comments

wrong assumption

[Gothmolly]

The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent.

Except that this is the opposite of what most media-driven corporations are about. They want you to see ALL the ads, to the point where they want to make it illegal to skip over them.

Typically, they don't care so much about the QUALITY of the content, but its CONSISTENCY. Any decent webfarm can do that.

Look at Coca-Cola or Pepsi or Sony. They want to bombard you with ads, over and over again, forever. They're not going to allow you to select only the ads with the hot chicks, or turn ads off after 9pm.