The Future of RSS is Not Blogs

notepage writes "Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent."

Comments

Re:What's the point?

[turnstyle]

"Do you really think corporations enjoy throwing money away on advertising that isn't reaching their target audience or is otherwise ignored?"

Actually, that's wrong for a few reasons, most notably Goggle now offers AdSense for feeds. So, for example, that's just a pay-per-click model.

You'll *definitely* see more ads in feeds as others like Yahoo (nee Overture) offer similar services.

(disclosure: my new project Bitty Browser works with feeds)