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Pay-Per-Click Speculation Market Soaring

Rob writes "Computer Business Review is reporting that the number of web sites being opened purely to publish pay-per-click advertising links from the likes of Google and Yahoo is rocketing, according to VeriSign, which runs the .com and .net domain names." From the article: "Sclavos said that the company will change the way it reports the size of its domain name business, in terms of active registrations, because of the amount of speculation going on. It will reduce the size of the reported registrations by about 2%, he said. 'Names are being bought and then tested against traffic analyzers...The ones that can generate more than the $6 or $7 [registration] fee per year are kept, the other ones are returned within the five day grace period.'"

3 of 149 comments (clear)

  1. My opinion by erykjj · · Score: 5, Interesting

    Perhaps it would make sense to increase the registration fee and/or eliminate the grace period. That way, only those who are serious about maintaining a web site would be investing in one.

  2. Is this news? by numb · · Score: 5, Insightful

    Isnt this just plain capitalism. If they can earn money of buying names and put up ads on them, then why not?

    Dont sse any news here, move along.

    --
    NumB http://www.engvig.net
  3. Pay-per-click by GuitarNeophyte · · Score: 5, Insightful

    It's too bad that search engine results are so full of all-advertising sites that good sites tend to fall though the cracks. I've seen a number of pretty-decent websites that didn't show up until the tenth page of a google search just because they weren't "Optimized for search engine traffic". It's annoying.

    I read an article a while back that says that anyone who does anything purely for the purposes of making their websites show up higher on search engine results than they should are scammers. I believe it. No matter how whitehat you are, if you're trying to beat the system, you're a scammer. period.

    Dumb ol' no-good-content-advertiser-based-websites.

    Luke
    ----
    This may be a shameless plug for my website, but at least it's got content.