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Net Marketers Worried as Cookies Lose Effectiveness

Posted by CmdrTaco on from the only-a-matter-of-time dept.

Saint Aardvark writes "The Globe and Mail reports that Internet marketers are worried about the decreasing persistence of cookies. Almost 40% of surfers delete them on a monthly basis, says Jupiter Research -- a fact one marketers attributes to incorrect associations with spyware and privacy invasion. United Virtualities' Flash-based tracking system is mentioned as a possible substitute...though they don't mention the Firefox plugin that removes them, or talk in any meaningful way about why people might want cookies gone. Still, the article is a good overview of life from the marketer's perspective."

4 of 556 comments (clear)

  1. Personally... by Shadow+Wrought · · Score: 3, Funny

    I blame the Atkins craze for the sudden diminishing of cookies. On a side note, as a general rule, I'm pretty happy with any behavior that makes marketer's lives more difficult. Just one of those rules of thumb.

    --
    If brevity is the soul of wit, then how does one explain Twitter?
  2. Re:Yes, yes it does. by justforaday · · Score: 5, Funny

    Have you SEEN their editing abilities?

    They have editing abilities?

    --
    I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
  3. Re:The other side of things. by Loonacy · · Score: 5, Funny

    Because IP addresses don't go that high, duh.
    (Although I completely agree with the general idea.)

  4. Re:Tracking customer behavior by Just+Some+Guy · · Score: 3, Funny

    Found it on the bathroom wall. It's common knowledge in these parts.

    --
    Dewey, what part of this looks like authorities should be involved?