Net Marketers Worried as Cookies Lose Effectiveness

Saint Aardvark writes "The Globe and Mail reports that Internet marketers are worried about the decreasing persistence of cookies. Almost 40% of surfers delete them on a monthly basis, says Jupiter Research -- a fact one marketers attributes to incorrect associations with spyware and privacy invasion. United Virtualities' Flash-based tracking system is mentioned as a possible substitute...though they don't mention the Firefox plugin that removes them, or talk in any meaningful way about why people might want cookies gone. Still, the article is a good overview of life from the marketer's perspective."

Comments

Re:Yes, yes it does.

[justforaday]

Have you SEEN their editing abilities?

They have editing abilities?

Re:The other side of things.

[Loonacy]

Because IP addresses don't go that high, duh.
(Although I completely agree with the general idea.)