Net Marketers Worried as Cookies Lose Effectiveness

Saint Aardvark writes "The Globe and Mail reports that Internet marketers are worried about the decreasing persistence of cookies. Almost 40% of surfers delete them on a monthly basis, says Jupiter Research -- a fact one marketers attributes to incorrect associations with spyware and privacy invasion. United Virtualities' Flash-based tracking system is mentioned as a possible substitute...though they don't mention the Firefox plugin that removes them, or talk in any meaningful way about why people might want cookies gone. Still, the article is a good overview of life from the marketer's perspective."

Comments

Fun with Cookies

[RagingChipmunk]

Every once in awhile I like to toy with the cookies. I'll edit their content - flip some bytes, add lots of corrupt text, delete sections. Occasionally, I'll flip all the cookies to "Read Only". Its fun to see a site occasionally puke from bogus cookie data.