Google's Share of Searches Falling? Or Increasing?
prostoalex writes "Get two research companies in the room, and you'll likely end up with three opinions. Bear Sterns quotes ComScore Networks data, which says that Google's share of searches is slipping, down to 36.9% in June 2005. WebSideStory, a Web research company, on the other hand, claims that in June 2005 Google hit a new record as far as share of searches, hitting 52%, and leaving rivals far behind."
Slashdotter observes that ComScore Networks gets a lot of its data from a piece of software called "Marketscore", which sure sounds like a form of spyware.
Slashdotter hypothesizes that the people who prefer Google (over MSN, Yahoo, AOL, and the various "search engines" that are installed by spyware companies) are less likely to tolerate the presence of crap like "Marketscore" on their boxen.
Slashdotter suggests that analyst from Bear Stearns ought to look closely at the source of his data and ask pointed questions as to whether or not there are variables that cannot be measured by ComScore Networks, and whether or not these variables are skewing the data he's paying for.
Google's new features are cool, no doubt, but perhaps it is losing popularity due to the ever-increasingly complex interface.
Sure it is.
Google on Dec 02, 1998
Google on Jul 21, 2005
-Valiss