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Google Patents RSS Advertising
IO ERROR writes "Google filed a patent application for targeted advertising in RSS feeds about a year and a half ago. The USPTO has now assigned it a number and placed it online. The patent application covers both targeting in RSS feeds and geotargeting by IP address. It gives some insight into how Google's ad servers work."
Slashdot has RSS feeds for a number of years, and during that time they've run many Slashvertisements.
...Oh wait. Does not compute..... Brain is going to explode
I bet that the number of examiners at the USPTO that have a comprehensive understanding of the way RSS works is exactly zero. I'm can only imagine an examiner breathlessly intoning, "I don't know what the hell this patent is talking about, so it must be totally new, non-obvious, and useful, so here," (THUMP as the rubber stamp comes down) "patent granted."
Of course, it could be a defensive patent. Heaven knows who out there thinks he's patented the whole RSS idea.
Still, regarding this new patent, I'm looking forward to the usual Slashdot pick-apart, where every claim is shown to be something people have been doing for a decade, and enough prior art is unearthed in fifteen minutes to invalidate the patent ten times over.
Heck, why doesn't the USPTO lay off half its examiners and just post patent applications to Slashdot?
You are in error. No-one is screaming. Thank you for your cooperation.
Take THAT Amazon.
Booyah
Being funny is my sig nature.
Too late, your parents already have a monopoly.
I don't get it.
How long until they just patent "doing evil"
Microsoft will sue. They have both an interest and prior art.
"If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be."
Microsoft just announced that they've changed their minds and won't be including RSS in IE7
George Bush + Linux = "I will not let information get in the way of the fight against Windows"
You can't patent virginity, too much prior art localized to Slashdot.
For he today that sheds his blood with me shall be my brother.
Now this is the type of patent I'd like to see more of!
If only I had patented the blink tag and pop-ups. Either I might have prevented those nightmares; or I could have extracted royalties for infringment. Win-win!
For our next worship service, I'd like to break out an old favorite of mine. Please turn to page 17 in your hymnals.
Shameless, shameless we adore thee
God of the web, lord of search
Personal Info we all give thee
Leaving our data in the lurch
We don't care, we just hate Bill Gates
We know you don't do evil
Will you change? We don't think about it
We just want e-mail retrieval
All thy web projects surround me
Your share valuation reflect thy rays
Sheep and fanbois all surround thee
Center of all endless praise
Blog and mail, you never fail
Inventing stuff we've seen before
But like sheep we will still praise thee
And keep clamoring for more
Googleujah, Googleujah, Googleujah, rejoice
All must join the mighty chorus
Which us l33t stars began
Google's love is reignning o'er us
Our fawning love is part o'the plan
Always singing, never thinking
What they'll do when THEY are king
We just enjoy your hyperlinking
And wondering what new toy you will bring
Our privacy is shrinking
Personal privacy - wishful thinking
"Pastor Google" serving free thinkers since never.
See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year