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Google Patents RSS Advertising

Posted by CowboyNeal on from the thought-of-that dept.

IO ERROR writes "Google filed a patent application for targeted advertising in RSS feeds about a year and a half ago. The USPTO has now assigned it a number and placed it online. The patent application covers both targeting in RSS feeds and geotargeting by IP address. It gives some insight into how Google's ad servers work."

5 of 195 comments (clear)

  1. It might be scary to say this... by rob_squared · · Score: 4, Interesting

    ...But I like the way google advertises. Whether it be in Gmail, in search results, or on Froogle. RSS is just another medium to explore. If they continue to stay unobtrusive, I wish them the best of luck.

    --
    I don't get it.
    1. Re:It might be scary to say this... by iminplaya · · Score: 3, Interesting

      MS has proved it's an "evil, monopolizing corporation" whereas google hasn't yet.

      Give 'em time :-) The day is still young.

      --
      What?
  2. Non-obvious gone, patents soon to be meaningless by kherr · · Score: 3, Interesting

    The patent system will collapse in a few years since patents are now being handed out to just about anyone willing to file for one. There is no more requirement for the patent to be non-obvious. The problem seems to be the examiners don't understand the fields for the patent applications they are responsible for. As an example, tying certain kinds of knots would be non-obvious to someone who doesn't use rope a lot, but that doesn't mean I should be able to patent the Monkey's Fist.

    The end result of this is that, eventually, all patents will become meaningless. There will be large-scale infringement because so many patents will cover things that are so obvious that everyone will need to or want to do them. How many years from now will we enter this new era of ignoring the broken system? Frivolous patents are hastening the end of all patents.

  3. Commercials by Winkhorst · · Score: 3, Interesting

    The trouble with advertising is that it distorts the normal self-organizing tendency of people to value the best product and depreciate the worst. Do you honestly think the Bronze Age ended because the iron sword manufactures ran a worldwide advertising campaign boosting the advantages of iron?

    --
    "Is this Winkhorst a nova criminal?" "No just a technical sergeant wanted for interrogation."
  4. But were they targeted at a subset of readers? by gearmonger · · Score: 3, Interesting

    An important claim of Google's patent application is targeting -- directing only certain ads at certain types of customers. I don't think /. did that, did they?