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The Birth of the Apple Lisa
Ton writes "People think Apple stole the GUI from Xerox, but it's much more subtle than that. Braeburn has posted a story about the development and birth of the Apple Lisa, the first commercial computer with a graphical interface. More on this subject at Andy Hertzfeld's (one of the original developers of the Mac) site Folkore.org."
While the machine and software were excellent for the time, it was Apple's boneheaded discontinuation and non-support of the Lisa that made Microsoft the company it is today and sent Apple into the corporate wasteland. I know more than one company that were sold on Lisa, bought is and deployed it. Then, they were told it was the end of the line - zip for you, nada. Had the knuckleheads at Apple even bothered to offer a discount on Macs to corporate Lisa buyers things might have been different. Instead, they got nothing so they shunned Apple. The instead bought MS and when Windows came out they never looked back. Thier employees cut their teeth on Windows machines, and then bought them for home where their kids got ahold of them. The rest is history. Yes, Apple sold a lot to schools, but home is where the fun is and most use came. It's been a Wintel world ever since. Since then, Apple has only gained among niche users in desktop publishing and more recently on media development. I don't count iPod as computer hardware. It is a straight consumer product. Had Apple behaved differently, the PC world could have been very different.