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Nintendo Launches Wi-Fi Campaign for DS

Posted by Zonk on from the get-your-wireless-here dept.

The Inquirer has the word that Nintendo has launched a massive theatre-based advertising blitz for the DS. The campaign launch features a trailer length film entitled "The Sad, Agonizing Tale of Bhuvan Ganguly". From the IGN Story: "'There is a great element of surprise to this ad,' says Nintendo's advertising manager Kelli Koenig. 'The spot opens on a very dramatic situation that you just wouldn't expect to be related to video games or Nintendo. The spot clearly demonstrates Wi-Fi as it relates to the Nintendo brand with a nod to Mario Kart DS and it does this in a magical, clearly ownable by Nintendo kind of way.'"

3 of 79 comments (clear)

  1. Re:My opinion? by Soul-Burn666 · · Score: 2, Interesting

    Agreed.
    This commercial makes you think that throwing things on the ground causes car accidents miles away.

    But it's most likely just a generic commercial. There are many generic commercials that show nothing specific (think "people gathering", "pastoralic view of mountains", etc) and then sold to companies who just add their logo.

    I've already seen specific commercials used by more than one company (in different countries tho) to advertise different things.

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    ^_^
  2. Nintendo's Campaign by Kingrames · · Score: 2, Interesting

    step 1: buy a DS. step 2: connect to the internet and do all sorts of cool stuff. step 3: get arrested for stealing someone's internet connection. ...talk about the worst time to introduce WiFi to a bunch of people who don't know what rights they don't have.

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    If you can read this, I forgot to post anonymously.
  3. Don't steal Wi-Fi: watch the SSID. by tepples · · Score: 2, Interesting

    If the advertised SSID is "nintendo" (i.e. at a Nintendo official hotspot) or the like, or if the player has previously used this SSID for a game, put a green light. If the advertised SSID is "linksys" or some other well-known default brand name, put a red light. Otherwise, put a yellow light.

    "I'm color-blind, you insensitive clod!" Even color-blind people know from experience that stop comes first and go comes last in a traffic signal.