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E-commerce Sites Edit Customer Reviews
Carl Bialik from the WSJ writes "Online retailers have a wide range of approaches to customer product reviews, with some struggling to balance candor with the desire to sell product. The Wall Street Journal Online has an overview of sites' policies. Newegg 'says it has a team of eight people who monitor reviews and reject submissions if they are too vague, mention competitors or criticize a brand without specific product insight, among other reasons. From July 1 to Aug. 2, the site received 18,188 reviews and rejected 15% of them, according to a Newegg spokesman.' Meanwhile, Overstock recently changed its policy: 'The Web retailer had been relying on its merchandising group -- the employees responsible for deciding which products to sell on the site -- to monitor reviews submitted by customers, but found that the group tended to approve only positive reviews. In January, the Salt Lake City-based company changed the monitoring responsibilities to its marketing team. The company now says it posts both positive and negative comments, as long as they are constructive.'"
I knew that many people couldn't have liked the DVD Night at the Roxbury!
Right, or how your wife never looks better than she does at the wedding. That's why so many men cry at their own wedding--they know its all downhill from that point on.
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Ah, shit. You're supposed to pull up your pants too? No wonder nobody believed me.
It's time to turn every one of these articles into a debate on creationism vs. evolution.
Gosh... it sure is a pity these guys are monkeying with the reviews.
FLAMEBAIT!