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Massive Inc. Advertising Takes Off

Posted by Zonk on from the they're-everywhere! dept.

Bluecobra writes "PlanetSide, a FPS-based MMO game published by Sony Entertainment of America (SOE) is now using advertising in-game. PlanetSide already charges a fee of $12.99 a month to play and now users are also treated to Fanta, Coca-Cola, and Deuce Bigalow advertisements." Additionally, Martey writes "A recent patch to SWAT 4 introduces dynamic in-game advertising in the form of randomly generated posters on walls in the game. Provided by Massive, Inc., the game downloads new ads each time the game is loaded. Even more onerously, the game contacts Massive's servers to provide data about the length of time and viewing angles that the player looked at the posters."

10 of 135 comments (clear)

  1. Re:Context by Microangelo · · Score: 2, Funny

    Apparently you've never tried to grind out levels fighting Rubi-Ka's terrible Mangina hordes.

  2. I suddenly wish I played planetside by Fo0eY · · Score: 5, Funny

    just so I could cancel my account of disgust

  3. Oblig. PA + bonus comment by Wilson_6500 · · Score: 2, Funny

    Mein Thirsten!

    Man, that's still funny. Thirsten.

    This was _three years ago._ Are we through fighting this spectre, or are we in for the second round? Why didn't EA keep up with this sort of thing? _EA_ of all people/companies.

  4. Coming soon to WoW by Anonymous Coward · · Score: 2, Funny

    KY sex jelly ads featuring dwarfs. Watch yer beck!

  5. Heh.. by SocialEngineer · · Score: 3, Funny
    Wait until online games with this advertising also allow user graffiti..

    You are walking downtown. The year is 2150, and you see a billboard with Jen. Lopez, advertising the release of Gili (I think that was Jen Lopez, who cares) on 1337-DVD format (she did suspended animation-freezing-monkey-hokey stuff to stay alive).. Except there is a giant phallic-shaped object crudely drawn on her forehead, now.

    --
    "Better to be vulgar than non-existent" -Bev Henson
  6. Re:This is getting out of hand! by Anonymous Coward · · Score: 1, Funny
    i mean, the customer is always right? right?

    No. The Company is always right. And the Company has decided that 90% of your audio and visual input will be advertising.

    NOW SHUT THE FUCK UP AND BUY SOMETHING.

  7. I'll go along with it IF.... by Ken+Hall · · Score: 3, Funny

    They let me shoot any billboard I don't like with my grenade launcher, and blow it to tiny pieces.

    Track that!

  8. Re:To you and your parent: by Joehonkie · · Score: 2, Funny

    Me fail English? That's unpossible!

  9. Re:And this is bad, why? by KingPrad · · Score: 2, Funny

    I know I feel cheated when I buy a product and don't get any free advertising with it. Like the other day I bought a gallon of milk - no ads on it! I get them with the cable TV and my magazines. I'm being cheated when I pay a large monthly fee and don't get advertising to look at.

    --
    Stop the Slashdot Effect! Don't read the articles!
  10. Destructable environments? by lupinstel · · Score: 2, Funny

    As long as I can shoot, blow out, and destroy these ads in game they are fine with me. I hope that gets reported to their server. "User lupinster viewed ad for 2 seconds then shot at it for 12 seconds then destroyed it with a grenade."

    --
    Don't blame me, I voted for Cthulhu.