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Massive Inc. Advertising Takes Off

Posted by Zonk on from the they're-everywhere! dept.

Bluecobra writes "PlanetSide, a FPS-based MMO game published by Sony Entertainment of America (SOE) is now using advertising in-game. PlanetSide already charges a fee of $12.99 a month to play and now users are also treated to Fanta, Coca-Cola, and Deuce Bigalow advertisements." Additionally, Martey writes "A recent patch to SWAT 4 introduces dynamic in-game advertising in the form of randomly generated posters on walls in the game. Provided by Massive, Inc., the game downloads new ads each time the game is loaded. Even more onerously, the game contacts Massive's servers to provide data about the length of time and viewing angles that the player looked at the posters."

3 of 135 comments (clear)

  1. I suddenly wish I played planetside by Fo0eY · · Score: 5, Funny

    just so I could cancel my account of disgust

  2. Heh.. by SocialEngineer · · Score: 3, Funny
    Wait until online games with this advertising also allow user graffiti..

    You are walking downtown. The year is 2150, and you see a billboard with Jen. Lopez, advertising the release of Gili (I think that was Jen Lopez, who cares) on 1337-DVD format (she did suspended animation-freezing-monkey-hokey stuff to stay alive).. Except there is a giant phallic-shaped object crudely drawn on her forehead, now.

    --
    "Better to be vulgar than non-existent" -Bev Henson
  3. I'll go along with it IF.... by Ken+Hall · · Score: 3, Funny

    They let me shoot any billboard I don't like with my grenade launcher, and blow it to tiny pieces.

    Track that!