Massive Inc. Advertising Takes Off

Bluecobra writes "PlanetSide, a FPS-based MMO game published by Sony Entertainment of America (SOE) is now using advertising in-game. PlanetSide already charges a fee of $12.99 a month to play and now users are also treated to Fanta, Coca-Cola, and Deuce Bigalow advertisements." Additionally, Martey writes "A recent patch to SWAT 4 introduces dynamic in-game advertising in the form of randomly generated posters on walls in the game. Provided by Massive, Inc., the game downloads new ads each time the game is loaded. Even more onerously, the game contacts Massive's servers to provide data about the length of time and viewing angles that the player looked at the posters."

Comments

I suddenly wish I played planetside

[Fo0eY]

just so I could cancel my account of disgust