An Original Xbox Designer Talks 360

Peter Moore talks to the folks over at Spong.com about what it was like to make the original Xbox, and how those lessons now translate into work on the 360. From the article: "We've built from scratch a brand, I think we've built credibility in the marketplace and I think we've built our ecosystem, be it our relationship with publishers, with retail. We have a hugely positive relationship with developers, something we are extremely proud of here. The DNA of Microsoft is building platforms. Creating something and then inviting everyone to come and play with it and come and make money on this stuff we have. Xbox is no different. You hear us talk a lot about it as a platform and it's this combo of hardware, software and services that all come together to create this platform."

Comments

from scratch?

[justforaday]

We've built from scratch a brand...

Yes, it's amazing how you can build a brand from scratch when all you have to work with is an essentially unlimited marketing budget...