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Advertising of the Future, Already Here

Posted by ryuzaki0 on from the well-isn't-that-special dept.

prostoalex writes "Did Stephen Spielberg predict the future of advertising, when in Minority Report the relevant ads were delivered by retina scanner, which could then personalize any message? August issue of Inc. magazine takes a look at future of advertising and who's offering advanced technologies today. Internet search engines and helpful utilities from companies like Claria already know a lot about your shopping and browsing habits. Combine that with advanced tech from TV viewership tracker Nielsen and large nationwide databases like Experian, and the advertising messages of the future could get extremely personal."

3 of 234 comments (clear)

  1. ad blocking 101 by gad_zuki! · · Score: 4, Informative

    Just block ads outright. I keep an updated hosts file of ad servers here. The whole situation with flash ads, firefox proof pop-ups, etc is getting ridiculous. Funny, I've been blocking ads for years yet I still buy stuff.

  2. Philip K. Dick, not Spielberg.... by Anonymous Coward · · Score: 4, Informative

    It's not Spielberg who invented it, but Philip K. Dick. You can read something about it in its novel
    "Sales Pitch", written in 1953.

  3. Re:Enough by Moofie · · Score: 5, Informative

    I don't want your better results.

    I don't want to BE your better result.

    I don't like any ads at all. I think your entire business is founded on manipulation, deception, and brain washing. You have no leg to stand on. You can't put a bright face on it, and you can't convince me that you're just an innocent, idealistic advertising executive who's speaking out for the people with integrity.

    If it is your job to trick me into buying something, you don't have any integrity.

    --
    Why yes, I AM a rocket scientist!