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Wikipedia Used For Apparent Viral Marketing Ploy

jangobongo writes "An article over at BoingBoing discusses what appears to be a viral marketing ploy appearing in a Wikipedia entry. Quote: "Someone has apparently abused collaborative reference site Wikipedia in a viral marketing campaign for a BBC online alternate reality game." "

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  1. The article has already been rewritten by Namarrgon · · Score: 5, Informative
    This is the original, disputed article, and clearly is not factual. The majority of votes were against keeping this article, on the grounds that it was advertising, and fiction presented as fact.

    This is the current article, completely rewritten by a third party, which now describes the game rather than a character in it and takes care to present itself as a description of a piece of fiction, with many references to related discussions. Most people seem willing to keep the updated article, despite some lingering accusations of advertising.

    There are other article(s) that are still written from the fictional context of the game, and are likely to be deleted.

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    Why would anyone engrave "Elbereth"?